The Director of Media Investment leads the in-house performance marketing function across paid social, affiliate, intent-based media, and programmatic/biddable channels, driving buying strategy, execution, and ongoing optimization across the digital ecosystem. This role is responsible for advancing a test-and-learn agenda, leading key measurement and attribution partnerships, and managing critical vendor relationships tied to business commitments. The director also plays a central role in shaping the future of performance media by ushering Ally toward advancements in AI, while orchestrating media enablement and operational excellence across adtech infrastructure, measurement, site tagging, audience and data connectivity, and AI-driven buying and execution.
