Introduction
At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your Role And Responsibilities
We are seeking a Worldwide Demand Strategy Leader to drive marketing-led pipeline and revenue growth across global markets, priority segments, and routes to market. This role blends modern go-to-market (GTM) strategy with deep demand generation expertise, acting as the architect of the end-to-end customer journey.
As a highly influential individual contributor, you will operate at the intersection of strategy, audience insight, and execution orchestration—partnering across Product Marketing, Sales, Digital, and Regional teams to deliver integrated, omnichannel demand strategies.
You will translate business priorities into scalable demand programs, optimize performance across the funnel, and ensure alignment between global strategy and in-market execution.
Preferred Education
Bachelor's Degree
Required Technical And Professional Expertise
- Drive marketing’s contribution to pipeline and revenue by driving qualified demand and influencing full-funnel KPIs
- Design end-to-end, omnichannel customer journeys grounded in audience insight and aligned to business outcomes
- Drive innovation in demand strategy by leveraging AI and advanced analytics to optimize audience targeting, personalize customer journeys, and improve marketing efficiency at scale
- Translate GTM strategy into executable demand plans across paid, owned, and earned channels
- Orchestrate cross-functional execution by partnering with Product Marketing, Content, Digital, Media, Sales, Business Partners and Field Marketing teams
- Align inbound, outbound, partner, and sales motions into a cohesive demand strategy
- Analyze performance trends and generate actionable insights to continuously optimize campaigns
- Lead experimentation strategies and drive adoption of modern marketing technologies and journey orchestration
- Ensure global strategy is effectively activated in-region through strong alignment with geo and field teams
- Influence stakeholders and drive alignment without formal people management
Preferred Technical And Professional Experience
- Experience in omnichannel demand strategies including digital, events, nurture, ABM, and sales plays
- Strong understanding of enterprise buyer journeys, personas, and segmentation strategies
- Experience partnering cross-functionally to deliver integrated marketing programs
- Strong analytical mindset with ability to translate data into strategy and action
- Experience with modern marketing technology stacks and journey orchestration platforms
- Exceptional communication, and storytelling
- Ability to operate in a fast-paced, highly matrixed global environment
- Customer-centric mindset with strong empathy for audience needs and decision journeys
- Strong AI and innovation capability, applying emerging technologies to transform demand generation, enable smarter decision-making, and drive continuous performance improvement
- Strategic thinking combined with hands-on execution orientation
- Data-driven decision making and performance optimization
- Agile ways of working and experimentation mindset
- Strong project management, prioritization, and organizational skills
