Introduction
At IBM Infrastructure & Technology, we design and operate the systems that keep the world running. From high-resiliency mainframes and hybrid cloud platforms to networking, automation, and site reliability. Our teams ensure the performance, security, and scalability that clients and industries depend on every day. Working in Infrastructure & Technology means tackling complex challenges with curiosity and collaboration. You’ll work with diverse technologies and colleagues worldwide to deliver resilient, future-ready solutions that power innovation. With continuous learning, career growth, and a supportive culture, IBM provides the opportunities to build expertise and shape the infrastructure that drives progress.
Your Role And Responsibilities
As a Product Marketer for IBM Power, you will leverage client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will apply strong messaging and positioning skills to craft and deliver compelling stories that drive product consideration and adoption. Your primary responsibilities will include:
- Develop Market Requirements: Define market requirements that enable differentiated positioning and messaging, clearly explaining how IBM's offerings work in-market and the value they deliver to buyers and users.
- Craft Compelling Stories: Apply strong messaging and positioning skills to craft and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights.
- Lead Cross-Functional Collaboration: Collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies, activate the market, and deliver measurable business outcomes.
- Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
- Engage with Clients and Partners: Engage directly with clients, partners, and analysts to align strategies, activate the market, and deliver measurable business outcomes.
Required Technical And Professional Expertise
- Client Knowledge & Market Orientation: Experience with analyzing client needs, market trends, and competitor activity to inform product build decisions and define market requirements.
- Messaging & Positioning Expertise: Experience in crafting and delivering compelling stories that drive product consideration and adoption, leveraging client success stories, thought-leadership, market proof points, and analyst insights.
- Cross-Functional Leadership: Experience leading collaboration across multiple functions, including marketing, communications, product management, and sales, to align strategies and deliver measurable business outcomes.
- Go-to-Market Strategy Development: Experience with developing data-driven strategies and outcome-focused marketing business plans to accelerate growth.
- Analyst Relations & Insights: Experience working with analysts to gather insights and elevate credibility, supported by market proof points and thought-leadership.
Preferred Technical And Professional Experience
- Deep Understanding of Market Trends: Experience with analyzing market trends, competitor activity, and client needs to inform product build decisions and define market requirements that enable differentiated positioning and messaging.
- Strong Messaging and Positioning Skills: Experience in crafting and delivering compelling stories that drive product consideration and adoption, leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate credibility.
- Cross-Functional Collaboration Expertise: Experience leading collaboration across multiple functions, including marketing, communications, product management, and sales, to align strategies and deliver measurable business outcomes.
