About this Position
Henkel is looking for a
Specialist Brand & Trade Marketing to join our team in
Tbilisi, Georgia. What you´ll do
1) Design development in collaboration with advertising agencies for:
- Product packaging
- Marketing materials (including printed materials, catalogs, banners)
- Retail equipment (stands, display units, shop-in-shop solutions)
- Demo tools and other promotional materials
2) Branded Merchandise:
- Work with advertising agencies to select branded merchandise (e.g., caps, T-shirts, vests, uniforms, pens, notebooks)
- Place orders and monitor execution and production to ensure timely delivery
3) Retail Equipment:
- Work with advertising agencies to select retail equipment (stands, display units, pallets, shop-in-shop solutions)
- Place orders and monitor execution and production within established deadlines
4) Demo Tools
- Work with advertising agencies to select demo tools (e.g., key displays, grout sample boards)
- Place orders and monitor execution and production within established deadlines
5) Promotional Activities
- Prepare and maintain the promotional activities calendar
- Calculate and plan promotional campaigns (in coordination with the sales team and based on agreed objectives)
- Monitor implementation and analyze promotional campaign effectiveness
6) Price Lists: prepare and update price lists
7) Manage new product introductions and product discontinuations
8) Digital:
- Manage website content and updates
- Develop and execute a Social Media content calendar (Instagram, Facebook)
9) Work with internal Henkel systems and resources (PIM, DAM)
10) DIY Opinion Leaders / Influencers:
- Manage and maintain the database of opinion leaders (builders, contractor teams)
- Communicate with opinion leaders
- Develop engagement plans and manage related content
11) Internal Documentation and Workflow
- Work with SAP (creation and closure of Purchase Orders)
- Prepare and execute internal memos and service notes.