Director of Property Marketing
The Director of Property Marketing will lead the strategy, execution, and optimization of marketing initiatives across Hillpointe’s multifamily portfolio. This role requires a dynamic, results-driven marketing leader who can translate brand vision into actionable property-level campaigns, drive occupancy, and ensure consistency across all digital and physical touchpoints. The ideal candidate brings deep multifamily property marketing expertise, strong leadership skills, and a proven track record of delivering measurable results.
Key Responsibilities:
Strategic Leadership
Develop and execute comprehensive marketing strategies to drive lease-ups, occupancy, and resident retention across Hillpointe’s multifamily portfolio.
- Partner with Development, Construction, and Operations teams to align marketing strategies with project timelines, budgets, and market conditions.
- Monitor market trends, competitor activity, and demographic shifts to ensure properties remain competitive and aligned with demand.
Branding & Creative
- Ensure all property-level marketing reflects Hillpointe’s brand standards and vision.
- Oversee the development of collateral, signage, websites, virtual tours, and creative campaigns for new developments and stabilized assets.
- Manage relationships with external creative agencies, vendors, and photographers/videographers.
Digital Marketing & Technology
- Oversee digital marketing strategies including SEO, SEM, social media, email campaigns, ILS management, and reputation management.
- Leverage marketing automation, analytics, and CRM tools to track and improve lead generation and conversion performance.
- Implement innovative technologies to enhance online leasing and virtual experiences.
Team Leadership & Collaboration
- Lead, mentor, and grow a high-performing property marketing team.
- Partner with Property Management on resident engagement initiatives, renewals, and service-driven campaigns.
- Collaborate with Asset Management and Development to present marketing performance metrics and recommendations.
Analytics & Reporting
- Establish KPIs for marketing performance at both the property and portfolio level.
- Prepare and present regular reports on occupancy, leads, digital performance, and ROI to executive leadership.
- Recommend adjustments to campaigns based on data-driven insights.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
- 8+ years of marketing experience, with at least 5 years in multifamily or residential real estate.
- Proven success in property marketing strategies including lease-ups, rebranding, and retention campaigns.
- Strong leadership skills with experience managing teams and vendors.
- Proficiency in digital marketing platforms, Google Analytics, CRMs, and ILS management tools.
- Excellent communication, analytical, and project management skills.
