How will this role impact First Command?
The Manager, Strategic Internal Communications is a key contributor to First Command’s internal communications initiatives. This individual reports to the Director, Internal Communications and works to inform, influence, motivate, and engage with people at every level of the company.
This leader manages the Internal Communications function’s day-to-day strategy execution by overseeing a team of internal communications strategists aligned to First Command’s core business priorities.
This role serves as the critical connection point between enterprise strategy and communications execution. It ensures that communications are prioritized, aligned, and delivered in ways that support business outcomes, drive adoption, and maintain consistency across Field and Home Office audiences.
The manager partners closely with the Office of Strategy Management, Enterprise Portfolio Management Office, Organizational Change Management, and senior business stakeholders to translate strategic priorities into an integrated editorial calendar and coordinated communication plans.
What will the employee do in this role?
- Serve as the central connection point between enterprise strategy and internal communications, ensuring all communications are aligned to First Command’s business priorities and strategic initiatives.
- Partner with the Office of Strategy Management, Enterprise Portfolio Management Office, Organizational Change Management, and key business stakeholders to understand priorities, timelines, and dependencies, and translate them into clear communications direction.
- Own and manage the enterprise internal communications editorial calendar, ensuring disciplined prioritization, coordinated messaging, and alignment to business milestones while reducing communication overload and duplication.
- Lead, review, and guide the work of internal communications strategists aligned to core business strategies, ensuring plans, messaging, and deliverables are high quality, consistent, and aligned to enterprise objectives.
- Provide strategic counsel to internal stakeholders on messaging, tone, sequencing, and audience considerations to improve clarity, adoption, and engagement.
- Establish and maintain strong partnerships with Advisor Operations and Field leadership to ensure communications are Field-ready, operationally sound, and appropriately reviewed and approved prior to distribution.
- Maintain a deep understanding of the First Command business model, distribution system, and key stakeholder groups to ensure communications are relevant and actionable for Field and Home Office audiences.
- Develop, implement, and continuously improve internal communications processes, including intake, planning, approval, and execution workflows, to support a growing and evolving function.
- Ensure all communications are compliant with corporate standards and approved by Legal and Compliance as required.
- Identify risks, gaps, or conflicts in messaging and proactively adjust communications strategies to minimize confusion and improve alignment.
- Define and track the effectiveness of internal communications efforts, using insights to refine strategy, improve execution, and strengthen outcomes.
- Stay informed on internal communications best practices and apply them to enhance the team’s effectiveness and maturity.
- May be entrusted with confidential information.
- Perform other duties as assigned.
Supervisory Responsibility
What roles will this employee lead?
- Directly manages a team of internal communications strategists aligned to First Command’s core business priorities.
Skills & Qualifications
Education
- Bachelor’s degree in English, journalism, or a communications-related field required.
Work Experience
- 8+ years’ experience in corporate communications or internal communications
- 3+ years’ experience in leadership or team lead capacity
- Experience leading communications for large-scale initiatives or enterprise change efforts
- Financial services experience is highly preferred
Certifications
- Accreditation in Public Relations is preferred
Required Knowledge, Skills and Abilities
- Strategic communications planning and prioritization
- Leadership and team development
- Stakeholder management and executive advisory
- Editorial judgment and content governance
- Process design and operational scaling
- Data-informed decision making
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