Overall Purpose of the Role
Disney Entertainment (DE) brings together the Disney’s best-in-class product, technology, and commercialization teams together into one global organization. DE is responsible for the P&L management and all distribution, network and engineering operations, sales, advertising, data, and certain key technology functions worldwide for the Company’s content engines. DE also manages operations of the Company’s streaming services including Disney+, Hulu and ESPN+; and domestic broadcast and cable television networks.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu and more. Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.
Senior Specialist, Programming and Content Curation will be responsible for providing assistance in executing programming and content curation plans for Disney+ Taiwan, Hong Kong, Singapore & Malaysia. The role is vital to plan and execute content strategy and high-impact curation to ensure subscribers are engaged via a calendar of editorial initiatives that support content discovery and time spent viewing, critical to supporting broader business KPIs of subscriber retention and customer lifetime value. The role will become an expert/super-user in the Disney+ programming and curation tool.
Responsibilities
- Leverage service, market, and behavior data, as well as audience research to drive effective programming strategies, and create high-impact, curated programming events that leverage TWDC brands and franchises
- Work with the market leads to plan, curate, build, publish, and manage Disney+ content programming through the curation tools with accuracy and efficiency to maximize audience engagement and retention
- Managing and tracking alignment with the overall content planning strategy and programmers to execute the scheduling of the programs.
- Partner with operational teams to ensure content and asset availability supports curation strategies.
- Collaborate with Growth and Brand & Content Marketing teams for alignment in content priorities.
- Collaborate on regional and territorial editorial curation and promotion
- Pull data analytics to gain and share content performance insights around audience, title, platform, and other elements of Disney+
- Facilitate verbal and written communications between teams, and to the larger organization, including executives and global teams.
- Drive operational efficiencies, collaborating closely with all programmers and internal teams to manage communication and timely delivery.
Qualifications
- A bachelor’s degree
- Fluent in English (spoken and written).
- Deep understanding of TWDC content library, brands, franchises, and characters.
- Prior experience in the streaming industry is considered an advantage.
- Experience with Sports content and operations would be a plus.
- Strong knowledge of the content landscape, with a sharp awareness of emerging trends and consumer viewing behaviors.
- Proven ability to work across a matrixed organization while also able to self-motivate.
- Demonstrated ability to thrive working in an extremely fast-paced environment.
