Lead Designer, Pointe Grand
The Lead Designer, Pointe Grand is a mission-critical role and the main service provider of graphic design and visual identity content for the Pointe Grand Communities brand. This is a content-creator-first position: the Lead Designer builds and deploys the assets that bring current, new, and upcoming properties to market, from on-site signage and large-format advertising to print collateral and digital assets. They maintain and enforce the Pointe Grand brand guidelines and standards under the direction of the VP, Brand & Creative, keeping every property on-brand as the portfolio grows.
Reporting to the VP, Brand & Creative and partnering closely with the Creative Production Director, the Lead Designer pairs static and brand-system work with the Director's video and motion output to amplify both, and builds templates and systems that let the wider team and vendors deploy on-brand assets at portfolio scale. The role is an individual contributor today with the potential to grow and lead a design team over time
Key Responsibilities:
- Pointe Grand Design & Content Creation
- Act as the primary designer and content creator for the Pointe Grand brand, building and deploying assets for current, new, and upcoming properties.
- Design property signage and collateral packages, including on-site signage (monument, wayfinding, leasing office, and amenity), large-format advertising (billboards, bandit signs, banners), print collateral (flyers, brochures, leasing materials, welcome packets), and digital assets (social templates, digital ads, email and web graphics).
- Lead new design efforts from concept through final delivery in a fast-paced, high-volume environment.
- Prepare and package print-ready files with accurate sizes, bleeds, color, and exports for vendor handoff; a project manager or the Creative Production Director coordinates vendor production and installations.
- Brand Guidelines & Standards
- Maintain and enforce the Pointe Grand brand guidelines and standards, keeping them current under the direction of the VP, Brand & Creative.
- Serve as the design subject matter expert for the Pointe Grand brand, safeguarding creative consistency across every medium.
- Ensure visual consistency across digital, print, presentations, signage, and collateral.
- Motion Graphics
- Build mid-level motion graphics for animated social content, digital ads, and simple promotional content in After Effects or equivalent software.
- Pair motion and static design with the Creative Production Director’s video output to create unified Pointe Grand campaigns.
- AI-Enabled Design Pipeline
- Use AI tools as a core part of the design pipeline for asset generation (imagery, backgrounds, textures, mockups), production acceleration (resizing, background removal, upscaling, variations), rapid ideation and concepting, and AI-assisted motion and video elements.
- Apply AI to increase output and speed while ensuring every deliverable remains on-brand and production-accurate.
- Collaboration & Sales
- Partner with the Creative Production Director to amplify output, combining design with motion and video while building templates and systems that teams and vendors can deploy at scale.
- Build Canva templates so property, marketing, and operations teams can self-serve on-brand assets, and use Canva alongside Adobe for fast, collaborative production.
- Partner with Property Marketing and Property Operations teams to develop and deliver the assets each property needs.
- Collaborate with, review, and manage work from external agencies and vendors as needed.
Qualifications:
- 5+ years of professional design experience, including brand and production work.
- Expert proficiency in Adobe Illustrator and Photoshop; comfortable in Canva for templates and collaborative production.
- Mid-level motion graphics ability (After Effects or equivalent).
- Highly comfortable using AI tools as part of the design pipeline.
- Strong understanding of brand management and visual design systems.
- Strong attention to detail and production accuracy for print and digital.
- Multifamily, real estate, or related industry experience preferred.
Work Environment:
- This position operates in a fast-paced environment with multiple concurrent priorities.
- The Lead Designer should be comfortable owning hands-on design end to end as the primary creative resource for the Pointe Grand brand, with the potential to grow into leading a design team.
