About this Position
At
Henkel, you’ll be part of an organization that’s shaping the future through
innovation, sustainability and collaboration. With our trusted brands like
Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge
technologies, you’ll have countless opportunities to explore new paths and
grow.
This
position is with our Consumer Brands business unit – where we empower our
employees to bring the best Laundry & Home Care and Hair products to people
around the world.
Dare to learn new skills, advance in your career and
make an impact at Henkel. What you´ll do
Join Henkel Consumer
Brands as our Retail Media Team Lead, a highly visible leadership role
responsible for shaping and driving the company's retail media strategy across
all retail customers and channels. This role will serve as
the organization's Retail Media subject matter expert, leading the development
of strategies, capabilities, and partnerships that accelerate growth and
strengthen Henkel's position in the evolving commerce media landscape.
As the leader of Henkel's
US Retail Media Center of Excellence, this individual will drive strategic
direction across Retail Media (inclusive of retail search), partnerships,
measurement, and innovation across the full portfolio of Henkel Consumer Brands.
The role will establish best practices, investment guardrails, testing
frameworks, and capability-building initiatives that enable consistent
execution while preparing the organization for future opportunities.
Working
cross-functionally with Commercial, Brand Marketing, National Media, Analytics,
Finance, agency partners, and retailers, the Retail Media Team Lead will
connect business objectives with current and emerging opportunities in data,
technology, and AI to drive stronger business outcomes and foster a culture of
continuous learning and innovation. This role is ideal for
a strategic and collaborative leader who enjoys building new capabilities,
influencing across teams, and translating industry trends into actionable
growth opportunities for Henkel and its retail partners.
Retail Media
Strategy & Leadership
- Own the enterprise Retail Media vision, strategy, and operating model across all customers, driving long-term growth, capability development, investment priorities, and organizational alignment.
Investment Strategy, Governance & Standards
- Establish Retail Media investment principles, measurement standards, governance frameworks, and decision-making processes to maximize efficiency, scalability, and business impact.
Retail Media
Network & Strategic Partnership Leadership
- Lead strategic relationships with Retail Media Networks and external partners, developing joint business plans, influencing innovation roadmaps, and optimizing partner performance.
Retail Media Search
& Commerce Media Leadership
- Drive Retail Search and Commerce Media strategies that improve visibility, discoverability, shopper engagement, and conversion across retailer ecosystems and omnichannel touchpoints.
Third-Party Media
& Technology Partnerships
- Manage agency, technology, data, and measurement partnerships while identifying new capabilities and solutions that enhance targeting, performance, and operational effectiveness.
Data, Audience
Strategy & AI Innovation
- Leverage first-party data, audience insights, advanced measurement, and AI-driven solutions to improve targeting, optimization, decision-making, and future commerce media capabilities.
Measurement,
Testing & Learning
- Develop enterprise measurement frameworks, testing strategies, and performance scorecards that drive accountability, unlock insights, and improve investment decisions through continuous learning.
Cross-Functional
Leadership & Capability Building
- Partner across commercial, brand, finance, analytics, and agency teams to drive integrated planning, build organizational capabilities, influence stakeholders, and develop Retail Media talent.
