Senior Media Planner, Disney Consumer Products (Project Hire)
Disney Experiences Marketing
Job Summary
Disney Experiences Marketing is seeking an experienced Media Planner for a Project Hire role focused on building and scaling a marketplace media strategy for Disney Store and providing media planning support across Disney Publishing and franchise consumer product initiatives. As part of the Media & Growth Marketing team, this role will lead strategic planning across Amazon Ads and Walmart Connect while partnering closely with eCommerce leadership, Marketplace Operations, and cross-functional teams across Marketing, Technology, Legal, and Compliance. The ideal candidate brings deep media planning expertise, hands-on marketplace advertising experience, a strong go-to-market mindset, and the ability to manage multiple business priorities while building the processes, capabilities, and strategic plans needed to drive growth across a portfolio of businesses.
Key Responsibilities
Act as a key marketplace marketing integrator across Media, Affiliate, CRM, and Social to support aligned planning and execution.
Collaborate with partners across Marketing, Technology, Legal, and Compliance to support the launch of new advertising platforms, tools, and capabilities.
Help establish the data, product, and workflow inputs required to support efficient campaign setup, measurement, optimization, and reporting.
Develop strategic recommendations on channel mix, partner mix, testing priorities, and investment shifts based on business goals and performance insights.
Monitor campaign performance, manage budgets, and drive optimization to improve efficiency, growth, and commercial impact.
Required Qualifications
Strong understanding of marketplace business drivers, including assortment, inventory, promotional planning, and performance measurement.
Strong analytical, communication, and stakeholder management skills, with the ability to translate performance insights into clear recommendations and action plans.
Preferred Education
Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent relevant experience.
The hiring range for this position in Celebration, FL is $100,100.00-$134,200.00, The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
