About this Position
At Henkel, you’ll be part of an organization that’s shaping the
future through innovation, sustainability and collaboration. With our trusted
brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our
cutting-edge technologies, you’ll have countless opportunities to explore new
paths and grow.
This position is with our Consumer Brands business unit – where we
empower our employees to bring the best Laundry & Home Care and Hair
products to people around the world.
Dare to learn new skills, advance in
your career and make an impact at Henkel.
What you´ll do
- Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns
- Partner with Marketing Director, shaping brand strategy and long-range innovation pipeline in close collaboration with senior brand leadership
- Own select product strategy including new launch forecasting, sizing, and business case development
- Present clear recommendations to leadership and sharpening facts to drive confident decision making
- Lead end to end new product development, building strong product briefs and data driven business cases aligned to brand, performance, and financial targets
- Own stage gates for cross functional alignment to deliver high performance, margin accretive innovation
- Partner with R&D and Supply Chain to manage development timelines and ensure on time launches meeting cost of goods benchmarks (COGs)
- Communicate project status, risks, and key decisions clearly to internal and external stakeholders
- Partner with Consumer Market Research to brief, test, and validate concepts with professional stylists, consumers and research partners
- Craft market-leading product positioning marketing concepts and compelling claims for new launches
- Partner closely with Packaging to lead pack briefs, color and material direction, and artwork routing, ensuring packaging delivers on brand vision, shelf impact
