Your Role And Responsibilities
We’re looking for a US Demand Strategist for Growth Marketing to drive pipeline growth for our Automation product portfolio through high-impact omni-channel digital demand programs and targeted outbound account activation. In this role, you’ll own end-to-end marketing execution for persona and product-aligned journeys localizing and personalizing campaigns for the US market, optimizing channel mix, and partnering closely with Sales and Partners to accelerate lead-to-opportunity conversion.
Your Primary Responsibilities Will Include
- Develop Demand Generation Strategies: Design and execute demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants, integrating inbound and outbound touches to syndicate marketing content effectively.
- Apply Analytics: Apply analytics to better profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
- Execute Campaigns: Dynamically adapt campaigns to deliver higher quality responses and improve conversion rates, using data-driven insights to inform marketing decisions.
- Collaborate on Marketing Objectives: Ensure marketing objectives are strategically aligned across the buyer's journey, working collaboratively with stakeholders to achieve business goals.
- Optimize Customer Experience: Design the end-to-end strategic customer experience using account- and technology-based marketing tactics, focusing on driving growth and delivering results.
Success Measures (KPIs)
You’ll be measured on your ability to deliver pipeline impact and conversion outcomes, including:
- Marketing responses and qualified leads
- Opportunity conversion to pipeline
- Lead velocity / lead aging and deal acceleration
- New pipeline creation targets (across all routes, aligned products, and segments)
- FY revenue target attainment
Preferred Education
Bachelor's Degree
Required Technical And Professional Expertise
- Demand Generation Strategy Development: Demonstrable experience with designing and executing modernized demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants.
- Marketing Analytics Application: Experience with applying analytics to profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
- Integrated Marketing Execution: Experience with deploying integrated inbound and outbound marketing campaigns, adapting them to deliver higher quality responses and improve conversion rates. Experience collaborating cross-functionally with Paid Media, Web, Email/Automation, and Social teams to deliver campaign performance goals.
- Data-Driven Marketing: Experience with leveraging data-driven insights to inform strategic decisions and optimize marketing efforts.
- Account-Based Marketing: Experience with account- and technology-based marketing tactics, either across geographies or within a specific geography.
- Bachelor’s degree in Marketing or Business.
Preferred Technical And Professional Experience
- Data Analysis Tools: Exposure to data analysis tools and technologies to analyze campaign performance, track buyer behavior, and measure response rates. Experience with sales and marketing tools such as Salesforce and Marketo preferred.
- Content Creation Platforms: Exposure to content creation platforms to develop and distribute marketing content across various channels.
- Geographic Market Knowledge: Exposure to marketing strategies and tactics tailored to specific to US Market.
