About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do
- Own and execute the organic social media strategy across Meta, Pinterest, and YouTube Shorts, driving brand awareness, engagement, audience growth, and business objectives
- Develop and manage integrated content calendars aligned with campaigns, educational initiatives, seasonal moments, and key brand priorities
- Spearhead end-to-end content development across social channels, including ideation, creative planning, production, publishing, community management, audience monitoring, and performance optimization
- Manage social content creation budgets and oversee external content creators and production partners, ensuring high-quality, on-brand content is delivered on time and within budget
- Direct creative briefs, content workflows, approvals, and project timelines to ensure seamless execution across all social channels
- Identify emerging social trends, consumer insights, platform updates, and competitive opportunities to inform content strategy and maintain channel relevance
- Monitor and analyze channel performance using Dash Hudson and native platform analytics, evaluating engagement, audience growth, campaign effectiveness, and content ROI
- Lead performance reporting, competitive benchmarking, and content planning reviews, developing KPI dashboards, campaign recaps, and business reviews that translate insights into actionable growth opportunities
- Collaborate with Sr. Team Lead to support for product launches, ensuring content, retailer activation, events, and promotional materials are delivered on time and aligned with launch objectives
- Serve as the social media lead for key professional retail partners supporting launches, promotions, and organic social amplification
- Partner closely with Sr. Team Lead, Brand, Sales, Education and IM teams to ensure social and integrated marketing initiatives support broader business objectives
- Manage brand presence at industry events, trade shows overseeing social logistics onsite support & ad hoc responsibilities
