Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
FreeWheel is seeking a Sales Marketing Manager to lead rep-facing commercial marketing for Strata, FreeWheel’s agency workflow and media planning/buying platform that unifies cross-channel campaigns, operations, and financials in one system. This role partners with Product Marketing to shape the Strata story for different client segments—building tactical tools, sales narratives, and campaigns that help reps open doors, win RFPs, and close deals across local, regional, and political agency accounts.
The ideal candidate is a hands-on marketer and trusted partner to sales who can turn product capabilities, market needs, and competitive dynamics into sharp positioning, practical sales tools, and repeatable plays that drive pipeline and revenue.
Job Description
Responsibilities:
Own the Strata sales story
- Define and refine Strata’s value proposition and messaging for agencies, clearly differentiating it from incumbent buying and workflow platforms.
- Build concise talk tracks and objection-handling frameworks for everyday sales conversations.
Arm reps with high-impact sales tools
- Develop and maintain Strata pitch decks, one-pagers, product sheets, playbooks, and vertical narratives (e.g., local agencies, broadcast groups, political shops).
- Create competitive battlecards, case studies, and ROI proof points tailored to common agency use cases.
- Package repeatable sales plays (target lists, messages, assets, email sequences) that reps can run each quarter.
Drive day-to-day sales enablement
- Partner with Sales leadership to identify gaps in the field and rapidly produce content for specific deals, segments, and objections.
- Lead Strata sales trainings to ensure reps are confident in positioning, demos, and pricing conversations.
- Keep Strata materials current, organized, and easy to access; own the central library of rep-facing content.
Activate campaigns and GTM programs
- Collaborate on targeted campaigns (email, events, webinars, roadshows) that generate qualified opportunities for Strata.
- Build rep toolkits for product launches, feature rollouts, and industry moments (e.g., upfronts, election cycles), including talk tracks, outreach templates, and follow-up materials.
Turn insights into actionable content
- Work with Sales and Product Marketing to surface data, use cases, and customer stories that prove Strata’s impact on efficiency and revenue.
- Translate complex topics—cross-screen workflow, advanced reporting—into simple, agency-friendly language and visuals.
Partner across the organization
- Collaborate with Product Marketing, Product, Sales, and broader Marketing to ensure consistent Strata messaging internally and externally.
- Serve as the primary sales marketing point of contact for Strata Sales leadership, aligning on quarterly priorities, targets, and enablement needs.
Qualifications (Required)
- 5+ years of experience in B2B marketing, sales marketing, or sales enablement in media, advertising, or ad tech.
- Strong understanding of agency workflows, media planning and buying, and local/political advertising dynamics.
- Proven track record creating rep-facing sales tools (pitch decks, one-pagers, battlecards, playbooks) that drive pipeline and deal conversion.
- Experience translating complex product and industry topics into simple, actionable narratives for sales teams and agency buyers.
- Comfort partnering directly with Sales leadership and reps, with a bias toward fast, practical outputs over theory.
- Excellent written and verbal communication skills; confident presenter in trainings and internal enablement sessions.
- Strong project management skills, with the ability to manage multiple stakeholders, priorities, and deadlines.
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Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Sales Training; Sales Enablement; Marketing; Value Propositions; Product Launches
Salary:
New York Pay Range: $111,852.12 - $167,778.18
Additional Range: This job can be performed in Illinois with a Pay Range of $97,870.60 - $167,778.18
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
