About this Position
Join Henkel and play a pivotal leadership role within the Consumer Brands business as the Shopper Marketing Manager ANZ. In this influential role, you will drive category and brand growth by developing and embedding a holistic consumer and shopper strategy across all retail touchpoints. Working at the intersection of Marketing, Category and Sales, you will ensure Henkel's brands connect with consumers while delivering exceptional in-store and omnichannel execution at the point of purchase.
Partnering closely with Marketing Managers, you will translate brand strategy into compelling shopper activation plans that align with brand equity, communication platforms and innovation priorities. Using consumer insights, data and commercial acumen, you will define strategic activation frameworks, guide investment decisions and deliver best-in-class retail execution that drives measurable business outcomes across an evolving omnichannel landscape.
What you´ll do
- This
role provides responsibility across Australia and New Zealand and exposure
to diverse retail environments and stakeholders.
- Partner
with Marketing Managers to develop integrated consumer and shopper
strategies that deliver consistent brand experiences across media, retail
and digital channels.
- Lead
the annual Shopper Marketing strategy, activation roadmap and shopper
activation calendar, aligned to category and commercial priorities.
- Translate
category and brand strategies into shopper activation frameworks using
consumer, shopper and path-to-purchase insights.
- Act
as the strategic link between Marketing and Sales, driving aligned
go-to-market plans, innovation launches and execution excellence.
- Facilitate
internal and customer planning workshops to identify growth opportunities
and strengthen collaborative partnerships.
- Define
shopper marketing investment priorities and manage the budget to maximise
brand impact and commercial outcomes.
- Develop
insight-led retail activation, POS and omnichannel solutions that bring
brand strategies to life and enhance the shopper experience.
- Lead
agency partners, embed a test-and-learn approach through post-campaign
evaluation and ROI analysis, and drive continuous improvement in shopper
marketing effectiveness.
- Success
will be measured through activation effectiveness, retailer engagement,
brand growth and return on shopper marketing investment.
