About this Position
Join Henkel and play a pivotal leadership role within the Consumer Brands business as the Category Manager ANZ. In this influential role, you will lead the strategic direction, category growth agenda and customer-facing category vision for the Hair Colour portfolio across Australia and New Zealand, a $44.5M business-critical category. You will be responsible for developing and executing category strategies that accelerate sustainable growth, strengthen market leadership and deliver exceptional outcomes for customers, retailers and shoppers.
As the category expert, you will leverage consumer, shopper, customer and market insights to shape portfolio, innovation, assortment, merchandising and commercial strategies. Working collaboratively across Marketing, Sales and cross-functional teams, you will drive data-led decision-making, identify growth opportunities and deliver category solutions that create competitive advantage and commercial success.
This is a 12-month Fix-Term- Contract with potential of extension and/or permanency.
What you´ll do
- Lead
the strategic direction and long-term growth roadmap for the Hair Colour category across ANZ, identifying growth opportunities through consumer,
shopper and market insights.
- Develop
and execute category strategies that drive sustainable growth, strengthen
market leadership and deliver superior customer and shopper outcomes.
- Act
as Henkel's category thought leader with key retail partners, influencing
category direction through insight-led recommendations and growth plans.
- Partner
with major retailers to deliver category reviews, customer-specific growth
plans and data-driven recommendations across range, space, price and
promotion.
- Build
trusted relationships with key customer stakeholders, positioning Henkel
as a strategic category partner.
- Leverage
market, shopper and retailer data to generate actionable insights, develop
performance scorecards and communicate compelling, insight-led
recommendations.
- Shape
innovation, portfolio and assortment strategies by evaluating new product
opportunities and driving portfolio optimisation initiatives.
- Influence
cross-functional teams across Sales, Marketing, Finance, Supply Chain and
Commercial Excellence to deliver integrated category solutions.
- Champion
category management best practice, presenting strategic opportunities,
risks and recommendations to senior leadership while embedding
shopper-centric decision-making.
- Success
will be measured through category growth, market share performance,
customer partnership effectiveness and commercial impact.
