Vice President, B2B Marketing

Edelman • Full-time • Portland, NY, US • $95k - $150k / year • 3m ago

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

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The Edelman Business Marketing Team is a global practice within Edelman focused on driving reputational and business results specifically for B2B brands utilizing a mix of communications and marketing strategies.

We work closely with our clients to engage consumers, drive conversions, deepen customer loyalty, and enable sales. Our team members have expertise spanning disciplines including digital marketing, lead generation, content creation, paid media and ad buying, public relations, customer communications. We employ fully-integrated programs that achieve long-term client goals and vision by earning trust, shaping perception and developing commercial pipeline.

Our team provides counsel, strategy, and support across a number of B2B capabilities, including:

B2B marketing strategy development

Audience segmentation and targeting

Lead nurturing, scoring and management

Creative content development

Thought leadership and editorial storytelling

Paid media strategy

Marketing operations systems use and integration

Performance and perceptional analytics

Social media strategy and engagement

Sales enablement and support

The VP is an integral part of the Edelman Business Marketing team and within the broader Edelman network, serving as a direct contact for clients and managing delivery of complex integrated assignments. The ideal candidate has an ability to translate data and research into actionable marketing plans that inform branding and campaign development. Working closely with staff at all levels, they must be a relationship builder, mentor and coach, and must exhibit strong working knowledge of comms and marketing strategies and tactics.

Responsibilities include:

- Contribute to creation of integrated PR, marketing and communications plans that meet B2B client objectives and are reflective of current marketplace challenges and opportunities
- Help plan and coordinate programming that drives demand by integrating traditional earned media with paid, social and owned media efforts as well as sales outreach/lead generation
- Identify challenges within campaign strategy and find creative solutions
- Serve as primary day-to-day contact for client, managing multiple projects from conception to completion, anticipating challenges and ensuring deadline and budget adherence
- Partner closely with Edelman’s paid media team to translate client objectives into paid briefs, develop paid media strategies, analyze campaign performance, etc.
- Build relationships with clients and colleagues at all levels
- Consistently produce high quality internal and external communications content
- Adapt seamlessly to evolving client requests
- Autonomously and effectively drive and manage projects across workstreams, accounts and business units
- Manage end-to-end account financials, from scope alignment and planning to forecasting and identifying growth opportunities
- Manage integrated teams aligned with clients’ needs and scopes of work, defining roles and responsibilities as well as managing performance expectations
- Supervise junior staff by motivating, coaching and consistently providing feedback
- Aid in new business process including idea contribution, research and proposal preparation
- Commit to continuous learning; set and pursue stretch goals aligned with team and business objectives
- Champion quality in how we deliver insights, results and counsel to clients

Basic Qualifications:

- 8+ years of relevant experience in B2B marketing or a related field including digital marketing, lead generation, media buying, advertising or research
- Bachelor’s degree in a related field or equivalent work experience

Preferred Qualifications:

- Demonstrated competence through certification in various marketing platforms (e.g. LinkedIn and other digital marketing platforms, marketing automation, CRM, etc.)
- Strong professional character, defined by a proven ability to work collaboratively within a team and by a clear sense of accountability for delivery of client impact and agency business results
- Proven experience in working with B2B brands and reaching B2B audiences
- Knowledge of key platforms and channels for B2B marketing, including but not limited to social media, paid media, email and others, with emphasis on how they complement each other
- Understanding of demand generation strategy and tactics, as well as how those tactics shape perception, create preference and drive conversions on the consumer path to purchase
- Proven understanding of managing LinkedIn advertising campaigns, including familiarity with campaign setup, management and reporting
- Strong analytical skills, with expertise in analyzing campaign performance metrics and making data-driven decisions
- Excellent communication and collaboration abilities for working closely with marketing, sales, and content teams
- Creative thinking with experience in crafting engaging ad content tailored to professional audiences
- Exhibited ability to work on multiple accounts, assignments and/or work streams
- Demonstrated ability to impart knowledge to more junior team members
- Strong research, writing, editing and client interaction skills
- Natural curiosity and willingness to drive flexibly into various roles on client work

$95,000 - $150,000 a year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

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Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.