Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
This is a Virtual Role in Territory Grand Rapids/ Lansing. This role is responsible for managing and growing a portfolio of clients, with accountability for driving revenue growth and expanding client relationships through strategic, outcome-driven advertising solutions. Applies market insights, campaign data, and consultative sales techniques to design and deliver integrated, multi-platform media strategies aligned to client objectives and measurable business outcomes across linear, streaming, and digital channels. Serves as a consultative partner, influencing client decisions through data-informed recommendations and cross-platform solutions that support both short-term performance and ongoing account growth.
Job Description
Responsibilities:
Customarily prospecting, developing, and maintaining local client relationships away from home or office within assigned territory to achieve revenue targets
Analyzing client needs and designing data-informed, multi-platform advertising strategies
Presenting and executing customized media plans aligned to business objectives
Collaborating cross-functionally to ensure successful campaign execution and delivery
Maintaining accurate forecasting, reporting, and pipeline tracking
Using attribution insights to optimize campaigns and support consultative selling
Prioritizing territory and accounts based on local market dynamics
Applying cross-platform media planning across TV, streaming, and digital channels
Tracking campaign performance and interpreting reporting insights
Developing proposals and delivering effective client presentations
Applying a strong consultative selling approach
Handling objections and resolving client challenges effectively
Managing relationships and building client trust
Communicating effectively across clients and internal teams
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Systems Thinking; Account Management; Consultative Selling; Relationship Management; Strategic Thinking; New Business Development; Sales Execution
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
High School Diploma / GED
Relevant Work Experience
2-5 Years
