Do you want to join an organization that invests in you as a Performance Marketing Specialist? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.
Job Summary and Qualifications
The Performance Marketing Specialist will support the Paid Media Center of Excellence (COE) by analyzing campaign performance, developing actionable insights, and implementing advanced optimization strategies across all paid media campaigns. This role will act as a key resource for campaign performance reporting, attribution analysis, MMM, and testing strategies that improve MROI across the enterprise’s paid media investments.
As part of a dynamic team of channel experts, the Performance Marketing Specialist will partner with internal stakeholders and external agency teams to ensure paid media initiatives are data-driven, measurable, and aligned with organizational marketing objectives while synthesizing data into actional insights.
Key Responsibilities
- Performance Analytics: Monitor, analyze, and report on paid media campaign performance across all channels, providing insights and recommendations to drive continuous improvement.
- Optimization Support: Collaborate with AOR, Paid Search, Paid Social, and Integrated Marketing managers to identify optimization opportunities (e.g., audience segmentation, creative testing, bid strategies).
- Attribution & Measurement: Support development and refinement of measurement frameworks, including multi-touch attribution, media mix modeling, and conversion tracking, to ensure accurate assessment of business impact driving by paid & non-paid marketing strategy.
- Reporting Dashboards: Work with marketing analytics to define requirements for marketing dashboards and regular reports for M&CA leadership and business stakeholders using tools such as Celebrus, Tableau, or Power BI.
- Test & Learn Initiatives: Design and coordinate A/B tests and other experimentation frameworks across paid media channels to validate strategies and scale successful tactics.
- Cross-Functional Collaboration: Work with internal COEs (Analytics, CRM, Web, Digital Engagement, Brand) to ensure seamless integration of paid media insights into broader marketing efforts. Compliance & Data Governance: Ensure reporting processes adhere to privacy regulations (HIPAA, GDPR, CCPA) and internal data governance standards.
What qualifications you will need:
- Bachelors Degree required
- 3–5 years of experience in digital marketing analytics, performance marketing, or media optimization required
- Strong understanding of paid media channels (search, social, programmatic) and key performance metrics (CTR, CPC, CPA, ROAS).
- Proficiency with analytics and reporting platforms (Google Analytics, Adobe Analytics, Google Data Studio, Tableau, or Power BI).
- Experience with tag management systems and tracking technologies (Google Tag Manager, pixels, floodlights).
- Strong quantitative, analytical, and problem-solving skills with the ability to translate data into actionable insights.
- Excellent collaboration and communication skills to work effectively in a matrixed environment.
Preferred Qualifications
- Experience supporting media performance in healthcare or highly regulated industries.
- Familiarity with marketing mix modeling, multi-touch attribution, and advanced analytics concepts.
- Knowledge of HIPAA compliance and data privacy laws impacting digital marketing. Certifications in Google Analytics, Google Marketing Platform, or similar analytics tools.
Benefits
HCA Healthcare, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
- Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
- Wellbeing support, including free counseling and referral services
- Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
- Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
- Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
- Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts
Learn more about Employee Benefits
Note: Eligibility for benefits may vary by location.
"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Performance Marketing Specialist opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
