About this Position
At Henkel, you’ll be part of an organization that’s shaping the
future through innovation, sustainability and collaboration. With our trusted
brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our
cutting-edge technologies, you’ll have countless opportunities to explore new
paths and grow.
This position is with our Consumer Brands business unit – where we
empower our employees to bring the best Laundry & Home Care and Hair
products to people around the world.
Dare to learn new skills, advance in
your career and make an impact at Henkel.
What you´ll do
The Senior Trade Marketing Manager leads the development and execution of customer and channel strategies that accelerate brand growth and drive profitable results. As the link voice of the brand to the customer and the voice of the customer to the brand, this role oversees trade investment, promotions, merchandising, and activation programs to maximize sell-in, sell-through, and market share growth.
maximize sell-in, sell-through, and market share growth.
- Lead PRAVANA’S development and execution of channel and customer specific 360° go-to-market strategies including but not limited to in-store visual merchandising, digital media, social & influencer partnerships, and education
- Own the annual promotional strategy, architecture, and calendar across professional distribution, ensuring alignment with brand strategy, revenue targets, profitability objectives, and strong execution to drive sell-in and sell-through
- Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage
- Act as strategic cross-functional leader connecting Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence
- Leverage customer insights, business performance, category trends, and promotional ROI analysis to continuously optimize trade and go-to-market strategies across channels
- Own development and phasing of trade marketing budgets, ensuring efficient allocation against strategic priorities and business objectives
- Define and monitor key trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity
- Drive programs to reduce excess and obsolete inventory while ensuring visibility, stakeholder engagement, and timely action plans
