This position is incentive eligible.
Do you want to join an organization that invests in you as a Communications and Community Engagement Director? At Methodist Hospital Texsan, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.
Job Summary and Qualifications
The Facility Director, Communications and Community Engagement is an extension of the Division Marketing and Corporate Affairs team working onsite at local hospitals to support promotion of the HCA Healthcare family of brands, as well as the Division's growth agenda. The position reports directly to the Division AVP, Strategic Communications, with a dotted-line reporting relationship to the Hospital CEO.
This individual sits on the hospital's administrative leadership team, playing a critical role in representing the HCA Healthcare mission, purpose, and strategic vision both internally and externally. The role identifies opportunities to engage stakeholders through productive communication and relationship building.
The Facility Director participates in the development and execution of communications and community engagement plans for the hospital's local market and supports marketing efforts in alignment with Division and Corporate/Group-developed objectives, strategies, and tactics for Marketing and Corporate Affairs. Keeping current with community needs, issues, and opportunities relevant to the organization, the Director drives collaboration and execution of community engagement activities and serves as the lead hospital communicator.
Major Responsibilities:
Communications
- Bridges enterprise brand narrative with market/hospital brand to highlight the value of being part of the broader organization.
- Assists CEO and other officers with communication needs, including messaging related to colleague engagement.
- Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support hospital business and growth goals.
- Proactively develops content to drive engagement across owned, earned, and paid media channels. Proactively pitches compelling stories to local media outlets.
- Manages crisis communications and serves as an on-call public information representative.
- Stays abreast of hospital news, trends, services, and objectives.
- Acts as a local advocate for the adherence to marketing and communications-specific policies in partnership with the Facility Ethics and Compliance Officer.
- Consistently monitors patient comments and reviews about the hospital and its physicians in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.
Community Engagement
- Serves as a conduit to communicate Enterprise, Group, and Division community engagement strategies to facility leadership.
- Drives engagement programs and activities to heighten our positive reputation within the community.
- Supports strategy for the hospital's Board of Trustees regarding composition and engagement.
- Identifies meaningful healthcare-related community engagement activities in the hospital's service area that complement the organization's goals.
- Supports and coordinates events and programs in coordination with Division and hospital goals and designed to raise awareness of the submarket's capabilities and strengths.
- Supports aspects of colleague community engagement, including giving campaigns for the community and our HCA Healthcare Hope Fund, volunteering, and board service in collaboration with Human Resources.
Marketing
- Serves as a conduit to communicate Enterprise, Group, and Division marketing strategies to facility leadership.
- Provides facility insights to feed Division/regional marketing plans, including access to service line leaders, subject matter experts, and other key leaders.
- Leads local brand management activities to ensure stakeholders are educated, knowledgeable, and engaged on our brand strategies, including proper use of logos and marks.
- Partners with the Division team to activate local marketing and brand strategies.
- Acts in a supportive role for marketing tactics applicable to Physician & Provider Relations/Physician Service Group needs.
- Supports Division/Corporate growth agenda.
- Partners with the Marketing Services Organization to develop content (including web and social content) and manage hospital collateral items such as flyers, brochures, rack cards, and other materials.
Education & Experience
- Bachelor's degree Required
- 1+ year of experience in a management role
- 5+ years of relevant work experience
Benefits
Methodist Hospital Texsan, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
- Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
- Wellbeing support, including free counseling and referral services
- Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
- Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
- Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
- Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts
Learn more about Employee Benefits
Note: Eligibility for benefits may vary by location.
HCA Healthcare (Corporate), based in Nashville, Tennessee, supports a variety of corporate roles from business operations to administrative positions. Like our colleagues in any HCA Healthcare hospital, our corporate campus employees enjoy unparalleled resources and opportunities to reach their potential as healthcare leaders and innovators. From market-rate compensation to continuing education and career advancement opportunities, every person has a solid foundation for success. Nashville is also home to our Executive Development Program, where exceptional employees are groomed to take on CNO- and COO-level roles in our hospitals. This selective program focuses on ethics, leadership, and the financial and clinical knowledge required of professionals at this industry level.
HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for delivering charitable care, uninsured discounts, and other uncompensated expenses.
"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Communications and Community Engagement Director opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
