Director, Influencer Marketing

Edelman • Full-time • Los Angeles, CA, US • $86k - $133k / year • 1m ago

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Ideal candidates will have a passion and knowledge of influencer partnerships across all tiers of talent, branded video content, social platforms, digital media, the talent management space, and a proven track record of prospecting, negotiating and closing deals to support and fulfill the strategic objectives of Edelman’s clients.

Edelman helps some of the world's most famous companies evolve, promote and protect their brands through a wide range of solutions, including performance marketing, e-commerce, digital transformation, newsroom strategy and execution, influencer, crisis and much, much more. To achieve this, we have assembled a stellar team of nearly one thousand Creatives, Strategists, Media Specialists, Analysts and Technologists across fifty offices in 25 countries. Our honors range from Cannes Lions for creativity, 2019 AdAge #4 Agency A-List to the Holmes Report for the 2018 Global Digital Agency of the Year and five times as Glassdoor’s “Best Places to Work.” Our success comes from our smart, passionate and curious people, who tell great stories and solve complex business problems day in and day out.

RESPONSIBILITIES:

- Establish and maintain relationships with clients who activate or are likely to activate influencer marketing campaigns, build develop prospective clients
- Build strong relationships with influencers, talent agencies, multi-channel networks and other customers to ensure long-term success
- Share expertise and advise clients on new campaign ideas to generate continued results
- Work with all teams to ensure campaign success
- Actively participate in account and campaign management and work with internal account management to ensure client satisfaction
- Elevate the opportunity and offerings around influencers and brand integrations across various teams including account, creative, production and strategy teams

PREFERRED QUALIFICATIONS:

- The ideal candidate will have the proven ability to manage and develop relationships across the social influencer landscape and will assist in the development of campaigns that fit within larger 360 degree integrated campaigns across a portfolio of clients in various verticals across the office
- Strong understanding of social media, influencers, content creators and the larger Influencer Marketing ecosystem. Influencer and talent agency contacts at both senior and junior levels required
- Knowledge and experience working across all tiers of influencers (micro, mid, top tier and traditional experts) and nuances of working with each
- Proven ability to work with clients and manage teams to create strategic and creative influencer campaigns that deliver on KPI’s and drive ROI
- Knowledge of best practices, tech platforms, tools and processes for influencer marketing
- Understanding of integrating influencer work across teams (ideally with paid, earned, owned, creative etc.)
- Experience managing teams, establishing goals and ensuring project deadlines are met
- A passion for pop-culture and its infusion into the consumer brand ecosystem
- Relentlessly seeks, shares and adopts ideas and best practices in and outside the agency
- Makes the complex simple – through brainstorms, workshop and educational summits, you empower others to learn and action your lessons
- Exceptional collaborator who can work across practices

BASIC QUALIFICATIONS

- Bachelor's Degree (Advertising, Marketing, Communications, or similar) or equivalent experience
- At least 6 years working in content development and creation. At least 4 years previous experience working directly with influencers in a marketing, talent management and/or sales role at a Multi-Channel-Network or comparable agency

$86,000 - $133,000 a year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.