Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
Job Summary
The Senior Manager, Solutions Marketing is responsible for developing – and then telling – a story to both internal and external audiences about product solutions that will help drive awareness and demand for it. This will lead to new customer acquisition along with maintenance /upgradation of current subscriber base based on Comcast’s business strategy. He/she acts as a glue between product development and sales enablement.
Responsible for developing and supporting customer-centric, data-driven strategies for new and existing Comcast Business solutions. He/ she supports the creation of solutions / product marketing strategy and develops value propositions in collaboration with Product Management. He/she then plays a major role in handing the core messaging off to the relevant stakeholders with guidance as to how it needs to go in front of prospects and customers. This is accomplished by tight collaboration and co-ordination with a variety of marketing execution resources (e.g., Demand Generation, Marketing Communications, Channel Marketing).
Job Description
Core Responsibilities
- Play a key role in crafting value propositions for products/solutions in collaboration with Product Management. Builds positioning and develops messaging guidelines for marketing resources to execute. Helps answer the core question of what products in what combination as a solution we have to sell to solve a customer’s business problems and meet Comcast’s business objectives.
- Product evangelist playing an integral role in organizing product launches and supporting Go to Market Plans along with balancing conflicting priorities. Collaborate across Regional, Divisional and HQ Marketing Teams to initiate and develop programs that drive demand.
- Work with Product Management and key stakeholders in planning and executing releases of net-new and existing products and manage cross-functional implementation of the plan.
- Consults with Product Management and Sales to identify, define, size, and prioritize strategic opportunities.
- Gathers market intelligence to become an expert on market size, and competitive environment.
- Maps out the potential buying process for the product, including key roles that will participate in it.
- Develop the competitive comparison guide for use in positioning against like offerings from competitors.
- Partners with Content Marketing and Demand Generation to build relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, Web pages, online events. and more. Works with Advocacy team to develop a range of customer testimonials for internal/external use including written case studies.
- Provides guidance in the creation of sales enablement content (e.g. playbooks, battle cards, scripts, presentations, training modules and demos).
- Partners with Customer Experience and other relevant stakeholders to drive retention strategies.
- Supports quarterly and annual product marketing plans & prioritizing product/solution enhancements and new product introductions.
- Develops new ideas and communicates potential uses for analytics across the business.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Preferred Requirements:
- Bachelors Degree or Equivalent
- Generally requires 7+ years related experience, specifically 3+ years of product marketing experience with at least 2 years of experience in market-facing role
- Strategic, solutions-oriented mindset, demonstrated success in developing and implementing customer-centric product marketing strategies – differentiating value propositions & positionings that drive business value
- Experience with research & insights, partnering with researchers including innovation work to inform near, medium, and long term planning
- Experienced background in Telecom and in particular Ethernet/Wavelength, Cybersecurity, Voice over IP, Managed Network Services and/or Video/TV Services
- Subject matter expertise in b2b technology.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Marketing Planning; Product Marketing; Marketing Strategies; Marketing Campaigns
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
