Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Campaign Operations is searching for an experienced and dynamic individual (Director, Campaign Execution Lead) to lead our campaign and email operations teams in executing AI/ML-driven strategies, as well as Growth Marketing and BAU Customer Experience Communication campaigns. The ideal candidate should have hands-on experience with Adobe Campaign, be a subject matter expert in omnichannel campaign operations, possess a deep understanding of email operations, and have proven leadership skills to lead a team. Responsible for managing, developing and directing the execution of strategic marketing communications and related campaigns to achieve subscriber and revenue goals. Develops and implements marketing communication execution strategies to deliver campaigns and programs. Oversees multiple large-scale projects simultaneously. Provides leadership and direction for multiple functional areas. Manages professionals at manager, supervisor and professional levels.
Job Description
- Cross-functional collaboration: Work cross-functionally (e.g., marketing, product, technology, business intelligence, partners) to understand campaign requirements and the objectives of the campaign.Partner closely with marketing technology teams and product managers to ensure new capabilities are developed that support your team in executing strategic initiatives.
- Define processes and procedures: Establish and optimize standardized workflows to streamline operations, ensuring that the team can efficiently execute campaigns across various channels.
- Operational Excellence: Design a cohesive plan to monitor operational KPIs to report to leadership on the team's volumes, accomplishments, impact, and backlog. Continuously seek opportunities to optimize team and partner processes, driving greater efficiency for the team.
- Execution: Lead your team in implementing the strategy, managing timelines, resources, and ensuring alignment with the defined goals.
- Leadership and team management:Foster and encourage a collaborative and high-performance work environment. Work with your team to develop their career growth plans, with annual goals and measurements that are consistent and aligned to the priorities of the business. Hold regular reviews and check-ins to ensure the team understands their progress towards achieving their goals and what their level of accountability is in reaching the goals.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
What You’ll Need:
- 10+years hands-on experience with execution of omnichannel marketing campaigns
- Must have strong working knowledge ofmarketing technologies, customer data platforms (CDPs), and omnichannel marketing automation.
- Proficient in campaign analytics and able to interpret data and optimize performance based on data-driven insights.
- Possess a strong understanding of relational databases, with the ability to read, write, execute, and optimize complex SQL queries to drive campaign execution and performance analysis.
- Strong project management skills with the ability to juggle multiple campaigns and priorities in a fast-paced environment.
- Deep understanding of cross-channel customer journey and how marketing technologies can help enhance the customer’s experience with Comcast.
- Experiencewith Adobe’s marketing technology solutions, such as Adobe Campaign, Adobe Journey Optimizer, Adobe Experience Platform, Adobe Workfront, Adobe Experience Manager (DAM), etc.
- Experience managing and leading a high performing team
- Familiarity with marketing best practices, including responsive design, personalization, and dynamic content.
- Familiarity with privacy regulations (e.g. GDPR, CCPA) and their impact on marketing campaign strategies.
- Quickly understands complex systems and processes.
- Attention to detail with strong project management skills, delivering on time.
- Creative problem solver, shows perseverance when presented with barriers.
- Must be approachable and a strong team player.
- Self-starter, works well under pressure and tight deadlines.
- Strong technical, written and communication skills are a must.
- Proven ability to communicate and build cross functional relationships.
#EBICareers
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Leadership; Cross-Functional Work; Campaign Development; Marketing Strategies; Team Management; Operational Excellence; Campaign Execution
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +
