Your Impact
The Manager of Brand Marketing will work with Brand Marketing leadership to help conceive and curate marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams in Merchandising and Operations to drive the overall strategic success of Lowe's. The position will report to the Director of Brand Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) the go-to-market initiatives across the marketing calendar that will drive brand engagement and achieve the company's overall business KPIs. The Manager of Brand marketing will run small agile brand marketing teams across an assigned strategic brand pillar and will also serve as a category subject matter expert to an assigned business area helping to integrate category expertise across all pillars of the brand strategy and serving as a single point of contact for key leaders within merchandising and/or operations organizations.
What you will do
• Leads 1-2 assistant managers and a small “pod in an “agile type setting who work closely with cross functional partners,
business owners, and other key stakeholders to develop highly effective marketing strategies, tactics and action plans that
meet critical KPIs.
• Analyze/interpret data including merchandising P&L data to draw clear, actionable conclusions to build synthesized annual
and quarterly objectives, strategies and tactical plans to grow sales in-store and online; developing programs that create
growth supported by fact-based business cases in partnership with Merchandising and/or operations
• Works with Senior Manager or Director to refine the annual marketing calendar that will drive category sales and build the
brand – leading the development of briefs and serving as the integrator across marketing and broader organization
• Builds promotional strategies with pricing partners and merchants, based on strong understanding of customer value,
economics and competitive actions and execute across channels
• Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing
support
• Develop specific visual merchandising support plans to align in-store experiences to overall marketing experiences
• Analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
• Works closely with project management team, marketing operations team, media and brand engagement teams to
operationalize and execute the work
Required Qualifications:
• Bachelor's Degree Business Administration, Merchandising, Marketing or relevant field and 5-7 Years 6 Years Overall Marketing experience
• 3+ years Brand or integrated marketing leadership experience for consumer brands or retailer
• 2 years strong business acumen and experience running a P&L and/or working alongside P&L owners
• 2 years' experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
Preferred Qualifications:
• 2 years' experience leading brand or category work at a retailer or CPG company
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
