Wyndham Hotels & Resorts is now seeking a Senior Director, Marketing Effectiveness to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey.
Why Wyndham?
By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!
The Role
The Senior Director, Marketing Effectiveness is a strategic, high-impact role responsible for leading the development and execution of a comprehensive marketing measurement and effectiveness strategy across Wyndham’s North American brand portfolio. This role will operate with a high level of autonomy and decision-making authority to build and manage the measurement frameworks, tools, and analyses that guide marketing investment decisions and measure performance impact.
Reporting to the VP, Media & Brand Marketing, the Senior Director will collaborate cross-functionally and with external agency partners to ensure all marketing efforts align with the company’s business growth and brand objectives with a focus on optimizing media effectiveness and delivering actionable insights. This individual will own and be accountable for third party measurement investment decisions, providing critical guidance to the Wyndham Commercial Organization for how to effectively demonstrate the effectiveness of marketing investments. This role will lead collaboration with Guest Intelligence on the practical application and execution of Wyndham’s first party data in Consumer-facing Marketing efforts, including personalization efforts, journey mapping and more.
What you'll do
Responsibilities
Marketing Effectiveness Leadership & Strategy
- Lead and own the company’s marketing effectiveness agenda, developing and implementing a strategic framework to measure, evaluate, and optimize marketing impact across all brand and performance media channels.
- Build and enhance multi-channel measurement methodologies, including advanced attribution models, to drive data-driven decision-making that maximizes ROI and supports scalable marketing effectiveness across the organization.
Investment Optimization & Insight-Driven Decision Making
- Drive the optimization of media investments by designing and managing predictive models and performance dashboards that track key metrics, including customer acquisition, guest lifetime value (LTV), and overall brand health. Wyndham uses a third-party for MMM services and this individual will be the lead responsible for liaising with our third-party partner utilizing the output to perform ongoing Media optimizations throughout the year.
- Develop and own a rigorous test-and-learn agenda, using insights from the customer data platform (CDP) to enhance targeting accuracy and refine audience segmentation strategies, maximizing the impact of every dollar spent on media.
Cross-Functional Collaboration & Influence
- Serve as Media & Brand Marketing’s strategic advisor to Guest Intelligence, providing the insights and analytics necessary to inform key marketing strategies and align media spend with business priorities, while leveraging Wyndham’s first party data, journey knowledge and lifetime value metrics to inform, craft and optimize Wyndham’s Media strategies.
- Build and strengthen relationships with external agency partners to ensure accuracy, innovation, and agility in reporting and analytics, supporting real-time optimizations that enhance the impact of media campaigns and drive brand growth.
Performance Reporting & Executive Communication
- Own the development of comprehensive reporting and deliver impactful insights to executive leadership, demonstrating how media investments contribute to revenue growth and brand equity.
- Utilize data storytelling to translate complex analytics into clear, concise recommendations, influencing high-level decisions and promoting transparency in budget allocation and media strategy effectiveness.
Team Capability Building
- Drive Media & Brand Marketing team development by promoting continuous learning and the adoption of industry best practices in marketing measurement, fostering an environment where team members can achieve professional growth, while developing their own data-driven business acumen.
Data Governance & Quality Assurance
- Ensure data accuracy and reliability across all performance metrics, establishing data governance protocols and quality assurance measures that enhance trust in analytics.
- Own accountability for data integrity in collaboration with third-party data providers, ensuring consistent, reliable insights that support critical business decisions.
You'll be successful if you have
- Analytical and results-driven, with demonstrated expertise in media performance measurement, ROI analysis, and attribution modeling.
- Data-driven storytelling skills, with the ability to present complex insights clearly to stakeholders at all levels, including the executive team.
- Strong communication and presentation skills, demonstrating integrity and the capacity to build professional trust and rapport across the organization.
- Highly organized and detail-oriented, able to manage multiple initiatives effectively and ensure accuracy in a dynamic environment.
- Collaborative and strategic mindset, with a passion for problem-solving and the ability to align data insights with business priorities.
Required Qualifications/Experience
- 10-15 years of experience in media performance and analytics, ideally within hospitality, travel, or retail, with an emphasis on driving eCommerce and retail revenue.
- Proficiency in analytics and visualization tools such as Google Analytics, Adobe Analytics, Tableau, MMM, MTA and a leading CDP, along with experience using ad-serving platforms like Google Campaign Manager.
COMPANY OVERVIEW:
Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.
Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.
Job Location: Parsippany - 22 Sylvan Way, 22 Sylvan Way, Parsippany, New Jersey 07054
Employment Status: Full-time
