This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
The Marketing Intelligence & Strategy Manager possesses extensive knowledge of marketing analytics, measurement, and strategic insight. They work cross-functionally and collaboratively with Brand teams and CMOs, Market Research, MAS Measurement and Analytics, Media, CRM, Site and Leads teams to provide holistic performance measurement, insight generation and recommendation development for campaigns, brand positioning, equity and creative performance.
There are 2 Openings: OnStar/MYC/Loyalty and Divisional Brand.
They will serve as the lead point of contact for one of our key divisional brands (e.g. Buick/GMC, Chevrolet) or our Onstar and Loyalty marketing teams . Their work focuses on campaign measurement, performance reporting, brand strategy development that rests on data storytelling, insight & recommendation creation. They will lead both GM and contractor teams (multi-layer) that will drive towards MSI’s vision of being a consumer centric source of competitive advantage in holistic marketing performance measurement.
Key roles and responsibilities include:
- Provide marketing performance insights for vehicle lines of business (LoB’s) or Onstar with the goal of improving consumer experiences and increasing sales opportunities.
- Develop media and brand strategies with LoB Brand leadership by leveraging multidimensional marketing insights to shape and drive the strategy and its story.
- Distill multiple marketing data sets and reports into actionable insights and recommendations, expert storyteller with strong commercial acumen
- Lead reporting updates to CMO/Owner Growth, provide US & Global POV in CEO update materials as needed
- Link to common brand measurement approaches, envisioning and maximizing dashboards and reporting
- Ensure brand teams follow briefing and measurement guidelines
- Work across measurement teams (MAS, GMR, Media, Other) to develop holistic performance measurement
- Educate business partners on GM’s HVB, Demand Spaces, Creative and Growth frameworks (e.g. EV Maturity Model), while also providing oversight across media, site journey and other performance measurements, ensuring alignment of Key Performance Indicators, advising how campaign measurement can deliver better decisions.
- Proactively work with marketing leads and key stakeholders to identify opportunities to improve conversion of key funnel activities, media creative, digital engagement and brand commercial/media strategy.
- Lead annual learning agenda development across channels (i.e. CRM, media, and site), taking those goals to measurement and research teams
- Partner with research and creative agencies and other brands to support capabilities and initiatives
- Consult on brand tagging, working with Martech on implementation and troubleshooting to ensure marketing efforts are measured accurately and appropriately
- Develop and grow our MSI Leads and analyst capabilities
