Your Impact
The Assistant Marketing Manager, Loyalty, will work with Loyalty Marketing leadership to assist in planning, implementing, and operating loyalty initiatives to engage and retain customers by leveraging customer insights, understanding the competitive landscape, and working with cross-functional teams. The position will report to Marketing Manager, Loyalty, and will serve as a subject matter expert for Loyalty and Customer Marketing. The Assistant Marketing Manager will represent the work of the team to key internal and external stakeholders, as well as lead execution of loyalty campaigns. Demonstrated experience developing and managing loyalty programs in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus.
What you will do
• Support execution of overall loyalty strategy, ensuring that projects track against program plan and forecasts
• Partner with Loyalty Marketing Managers to develop organizational processes for new loyalty functionalities and features
• Participate in business requirement gathering for program development and features implementation
• Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans for the assigned customer segment to drive customer engagement and retention
• Support Loyalty Marketing Managers in developing and tracking OKRs (objectives and key results), identifying trends and continuous improvement opportunities
• Apply understanding of modern marketing solutions (e.g., first- and zero-party data-enabled personalization, loyalty programs) to campaign planning
• Be an advocate for the customer and bring customer-first mindset to all initiatives
• Be comfortable operating in constant, rapid test & learn environment and driving organizational change through action
• Establish strong working relationships with cross-functional peers
Required Qualifications:
• Bachelor's Degree in Marketing, Digital, E-Commerce etc.
• 4 years Data-driven marketing experience
• 2 years strong business acumen and experience running a P&L and/or working alongside P&L owners
• 2 years' experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams
• 1 year leadership experience, preferably in Agile cross functional teams
Preferred Qualifications:
• 2 years' experience managing loyalty programs at a retailer
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
