Job Classification:
Marketing & Communications - Marketing
At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading financial services institutions!
Our Group Insurance business makes long-term financial security a reality for millions of individuals. We care about helping our clients meet their goals and overcome challenges. Our teams are constantly solving problems and creating innovative solutions that put people at the center and help improve organizational and individual financial wellness.
The Association Marketing Team is seeking an Associate Marketing Strategist to develop multi-channel marketing strategies. The ideal candidate will have a background in D2C marketing, with expertise in creating highly personalized approaches across direct mail, email, and online platforms. This role requires a keen eye for market trends, the ability to identify growth opportunities, and a talent for translating data insights into actionable strategies. The successful candidate will collaborate with internal and external partners under the guidance of more senior marketing strategists to implement innovative marketing approaches that deliver measurable results.
The current employee work arrangement for this position is hybrid and requires your on-site presence on a reoccurring basis as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.
What you can expect:
Collaborating with Senior Marketing Strategists to develop and implement annual marketing plans.
Representing the marketing strategy team and serve as a liaison between internal and external business partners.
Researching marketplace trends to identify new opportunities and leveraging data insights to enhance and optimize future marketing strategies.
Developing comprehensive marketing briefs with clear objectives, KPIs, and direction for creative, production, and data/analytics teams.
Working with project managers to develop marketing timelines and manage budgets.
What you’ll need:
4+ years’ experience with executing D2C/B2C marketing plans.
Experience with highly personalized direct marketing, print and digital channels.
Aptitude to effectively build and maintain relationships with internal and external business partners.
Exceptional verbal and written communication skills.
It’d be a plus if you had:
Bachelor’s degree preferred.
Insurance industry experience a plus, but not required.
Knowledge of the Association/Affinity marketplace a plus.
Customer Experience (CX) training/experience and marketing automation experience a plus.
Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
At Prudential, you can:
Take charge of your career. We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services such as on demand resources and networking to propel your career forward.
We’re a global organization, full of outstandingly dedicated people who aren’t afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.
What we offer you:
Market competitive base salaries, with a yearly bonus potential at every level
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
Retirement plans: 401(k) plan with company match (up to 4%), company-funded pension plan
Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
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What we offer you:
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $90,100.00 to $134,100.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.
