Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.
Reporting to the Director, Social Campaign, this role sits on our Brand Marketing & Creative team and is responsible for the seamless integration of brand and title campaigns onto our Peacock brand channels. Working cross-functionally with planners, creatives and publicists across the Marketing team to ensure social campaigns are right-sized and balance owned channel growth & engagement with campaign level KPIs, leveraging the timeliness and access awarded via campaigns to develop and execute ideas that are thumb-stopping and entertaining while aiding in awareness, intent and attribution.
A candidate can expect to balance their time between upstream planning, cross-functional taskforces and ensuring that day-to-day campaign work meets brand standards and processes.
This individual must be a social advocate, and collaborative creative and strategic partner, who’s passionate about breaking convention and pushing for innovation and experimentation in our support strategies and social creatives to break through the noise of a crowded social media landscape while balancing the needs of multiple stakeholders.
- Brief and collaborate with internal and external creative teams on execution of strategy and asset development
- Communicate and coordinate cross-functionally with a heavily matrixed marketing and PR team on broader 360 campaigns, activations, paid, influencers, and stunts to bring campaigns to life on our Peacock brand channels
- Build platform, CM and programming strategies for campaign integration onto brand channels to be executed against by platform and publishing team
- Monitor real-time social conversation and owned performance data to share cross-functionally and determine actionable insights for current and future campaigns, including reactive opportunities
- Work closely with internal and external partners to craft content capture strategies, leverage talent access, and decide execution needs (ie. Social capture days, marketing shoots, premiere events, collabs, etc.)
- Attend premieres, junkets, reunions and other events to capture and/or oversee social coverage as necessary
- Procurement and trafficking of creative marketing and series assets and footage to/from internal creative teams, production partners and agency
- Partner with other social teams in the NBCU family, like Bravo, E! Entertainment and Late Night to strengthen and amplify campaign support and brand synergy
- Ensure proper vetting of social creative and copy with internal legal, brand, and PR teams as necessary
- QA of social deliverables to ensure brand, creative, and show guidelines are all met and balanced, information is accurate, and that there are no spelling or grammatical errors
Qualifications
Basic Qualifications:
- 5+ years of experience working in social strategy for a major brand or agency – direct-to-consumer, brand, and/or streaming experience a plus!
- Experience in supporting cross-platform social campaign management from end-to-end, including but not limited to creative ideation, development, strategy, planning, execution, and reporting – working with influencers, paid, and talent is a plus!
- Results-oriented problem solver with strong analytical instincts – able to apply insights to your campaigns both proactively and reactively
- Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adapting to shifting/fast-breaking deadlines
- High tolerance for change, a collaborative can-do spirit, and a positive/growth mindset
- Clear and concise communicator with strong written and verbal communication skills, able to anticipate messaging needs proactively
- Passionate about bridging the gap between fans and brands authentically and of the internet? Great! Passionate about Sports, Films and Television? Even better!
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary Range: $95,000 - $135,000 (bonus eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
