Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Each day Universal Studios Hollywood creates unforgettable experiences for our guests from around the world. We bring to life the ultimate Hollywood experience with our real working movie studio and heart-pounding rides, shows and attractions that put you inside some of the world’s most popular movies and TV shows. USH offers something for everyone from thrill seekers to movie lovers to family fun for all ages. Our Team Members are passionate individuals who create memorable moments whether it’s on the studio lot, or in our conference rooms, theaters, or kitchens. We believe in the talent of our team members. It’s our passion and commitment to excellence that drives our business to succeed in everything we do across the park. We believe in a culture of family and fun, here you can make a difference and build your career!
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
The Director, Segment Experiences will be responsible for leading the creation and execution of seasonal consumer events to drive incremental attendance for Universal Studios Hollywood. This position will champion events within the Marketing & Sales department and set the strategic direction for the overall campaign. Additionally, this role will lead the USH cross functional team (i.e., Entertainment, Operations, Finance, Food & Beverage, Retail, Legal, etc.) ensuring alignment across the organization for events throughout the year.
Responsibilities:
- Oversee the development and execution of Universal Studios Hollywood seasonal events (i.e, Halloween Horror Nights, Holidays, Summer) to achieve attendance and revenue targets
- Deliver strategic input and prioritization to activate marketing planning for events including the development of the Strategic Marketing Roadmap and serve as Program Champion within the Marketing & Sales team
- Facilitate communication across the Marketing & Sales department by collaborating with all groups (ie., Comms Planning, Creative, Digital, Media, Publicity, Social, and Program Management) on event campaigns
- Lead a strong cross functional team for events to ensure alignment across the USH organization
- Develop compelling presentations for upcoming events and effectively present them to internal leadership and external partners
- Track results against targets, analyze business KPIs, proactively identify risks, and evolve plans as needed while incorporating learnings into future event planning
- Leverage research data, insights analysis, and competitive benchmarking to influence and direct the development of new and innovative ideas that drive attendance and/or profitability
- Assist with the development and framework for a Long Range Event Strategy including the creation of new seasonal events with long-term potential to drive business
- Lead a high-performing team by creating an inclusive team environment that fosters energy and engagement
- Build and maintain effective relationships with peers and IP partners, identifying and resolving issues quickly
Qualifications
Qualifications/Requirements
- Bachelor’s degree from a four-year college or university is required; majors in Marketing, Business Administration, Communications, or other related field preferred
- Minimum 10 years of relevant consumer-facing marketing with seasonal event planning/execution background preferred
- Minimum 10 years of relevant leadership experience including supervisory and budget responsibilities
- Strong interpersonal and communication skills and the ability to interact with both internal and external partners to foster cross-functional teamwork and collaboration
- Proficiency in PowerPoint, Excel, and Word
- Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Desired Characteristics
- Ability to think strategically and present clear recommendations to management for approval and implementation
- Power to motivate and work collaboratively with cross-functional peers and external partners
- Ability to influence others at all organizational levels (from junior to executive levels)
- Excellent project management skills with attention to detail and ability to manage multiple tasks simultaneously
- Strong problem solving skills with ability to assess situations quickly and formulate solutions
- High reliability with strong ownership of all programs.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $130,000-$170,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
