What does a successful Data Products and Insights Marketing Senior Advisor do at Fiserv?
As a Data Products and Insights Marketing Senior Advisor, you will be a storyteller and strategist who brings our Data Commerce Solutions team’s vision to life. You’ll collaborate with data scientists, product managers, and engineers to shape a suite of data products that empower our clients across the payments ecosystem. You will craft compelling narratives, drive adoption, and generate meaningful pipeline by translating complex analytics into customer-centric benefits.
What you will do:
- Define and champion a portfolio of data products and insight services, owning the full marketing lifecycle from market research and positioning to launch and ongoing demand generation.
- Translate complex analytics into clear value propositions and messaging that resonate with customers—showing how our insights reduce risk, lift revenue, and improve operational efficiency.
- Develop and execute integrated Go To Market plans, including digital campaigns, events, partnerships, and content, to accelerate awareness, adoption, and upsell of our data offerings.
- Create high-impact campaigns—case studies, white papers, webinars, and demo-driven collateral—that showcase how our insights power smarter business decisions.
- Continuously monitor the fintech and payments landscape, identify whitespace opportunities, and build dynamic battlecards and playbooks that empower sales teams to articulate our differentiation.
- Partner closely with Sales and Customer Success to develop consultative selling tools, demo scripts, ROI calculators, and enablement materials that position us as trusted advisors.
- Track and optimize key performance metrics—lead generation, pipeline velocity, and win rates—and iterate quickly based on data driven insights using marketing automation and account based marketing tactics.
- Collaborate cross-functionally with Product Management, Data Science, UX, and Engineering to align on roadmaps, incorporate customer feedback, and refine product enhancements.
What you will need to have:
- 10+ years of experience in product marketing or insights marketing roles in fintech, payments, SaaS, or other datacentric organizations, with a proven track record of driving marquee product launches and scaling revenue.
- Hands on experience partnering with analytics and data science teams to translate features into real world impact for clients.
- Demonstrated history of building multichannel marketing campaigns, account based marketing programs, and sales enablement assets that deliver measurable pipeline and bookings.
- Prior experience leading marketing teams and collaborating with Product, Sales, and Engineering stakeholders to drive results.
- Bachelor’s degree in Marketing, Business, Analytics, Technology, or a related field, or an equivalent combination of education, work, and/or military experience.
What would be great to have:
- MBA or MS in Marketing, Business, Analytics, or a related discipline.
- Experience in payments intelligence, financial services, or working with large payment processing ecosystems.
- Hands on familiarity with marketing automation platforms and analytics tools (e.g., HubSpot, Marketo, Tableau).
- Prior experience managing marketing budgets.
- Proven success engaging external audiences through conferences, byline articles, and analyst relations to position your organization as a thought leader.
Important info about this role:
- This role is on-site Monday through Friday. Fiserv considers in-person collaboration to be an essential part of this role as in-person office experiences help you with your overall onboarding experience and leads to stronger productivity.
- In order to be considered, you must be legally authorized to work in the U.S. without need for sponsorship now or in the future.
- This is a full-time, direct-hire position, and no contract options for unsolicited agency submissions will be considered.
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