Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration, and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
The Edelman Business Marketing (EBM) team is a practice focused on driving results specifically for B2B brands, utilizing a mix of communications and marketing strategies.
We work closely with our clients to engage consumers, drive conversions, deepen customer loyalty, and enable sales. Our team members have expertise spanning disciplines, including digital marketing, lead generation, content creation, paid media and ad buying, public relations, and customer communications, and employ comprehensive, multi-tiered approaches that achieve long-term client goals and vision.
Our team provides counsel, strategy and support across a number of B2B capabilities, including:
·B2B marketing strategy development
·Audience segmentation and targeting
·Lead nurturing, scoring and management
·Creative content development
·Marketing operations systems use and integration
·Social media strategy and engagement
·Sales enablement and support
The Senior Account Supervisor is an integral part of the EBM team, serving as a direct contact for clients and driving work across work streams, accounts, and Edelman offices. Working closely with staff at all levels, this individual must be a relationship builder, mentor and coach as well as exhibit strong working knowledge of overall communication strategies and tactics.
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Specific responsibilities include: - Contributing to the creation and execution of integrated marketing and communications plans that meet B2B client objectives
- Helping plan and coordinate demand generation programming that connects content marketing and traditional earned media with paid, social and owned media efforts, helping to drive impact across the customer journey
- Strong understanding of demand generation principles (strategies, best practices, etc.) with an ability to implement them
- Managing multiple projects from conception to completion, anticipating challenges and ensuring deadline and budget adherence
- Building relationships with clients and colleagues at all levels
- Consistently producing high-quality internal and external communications content
- Incorporating AI into your workflow to help drive efficiencies across your account mix
- Adapting seamlessly to evolving client requests
- Effectively and independently driving and managing projects across work streams, accounts and business units
- Guiding and mentoring junior staff by motivating, coaching, and consistently providing feedback
- Aiding in new business process, including idea contribution, research and proposal preparation
- Commitment to continuous learning; setting and pursuing stretch goals
Basic Qualifications:- At least 6 years of experience in B2B marketing with expertise in areas such as digital marketing, lead generation, media buying, audience segmentation, and lifecycle marketing.
- A Bachelor’s degree or equivalent work experience.
Preferred Qualifications:- A proven track record in developing end-to-end B2B strategies and collaborating with marketing and sales teams to drive demand generation
- Knowledge of key platforms and channels for B2B marketing, including but not limited to email, paid media, social media, and others, with emphasis on how they complement each other
- Understanding of demand generation strategy and tactics, as well as how those tactics shape perception, create preference and drive conversions on the consumer path to purchase in B2B
- Solid research, response, and reporting skills in the context of lead gen metrics (understanding of CPL, CPM, CPC)
- Ability to develop meaningful insights based on quantitative outputs to help inform strategy and future efforts
- Understanding of lead generation strategy and tactics and use of tactics to create preference and drive conversions on the consumer path to purchase
- Exhibited ability to work on multiple accounts, assignments and/or work streams
- Demonstrated ability to impart knowledge to more junior team members
- Strong research, writing, editing and client interaction skills
- Natural curiosity and willingness to dive into various roles on client work
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$80,000 - $110,000 a year
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An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
