At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
People Leader
All Job Posting Locations:
Beijing, China
Job Description:
Job Description
- Participate in designing a series of national activities and ensure key strategy implementation、follow-up feedback and improvement.
- Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.
- Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment.
- National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal etc.
- Organize brand story and promotion trainings for national and regional MRs.
Requirement
Internal Talent:
- • Current position > 18 months
- • PA: Strong/ Strong or above
- • Prefer members of Hema Elites Club
External Talent：
- 4 years Top MNC experience, prefer local marketing experience;
- Deep understanding on business
- Strong communication/ influencing/analytical skills
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic Thinking
