Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Marketing Communications Manager – Growth Markets is a strategic, data-driven marketer responsible for leading the development and execution of integrated marketing communication strategies and tactics with our dealers across Caterpillar’s Building Construction Product group global growth markets. The primary goal is to drive top of funnel growth and new customer acquisition while retaining our current customers. The role, based in Dubai, will lead marketing experts for Africa, Middle East, India and China, and in addition, own and develop growth marketing plans for the Southeast Asia market.
• Oversee growth marketing planning and execution efforts across Africa, Middle East, India and China through a clear understanding of customers in each market and addressing their pain points across all marketing channels and tactics to create demand and drive new customer acquisition.
• Manage regional marketing consultants to develop regional growth (lead generation) and retention (nurture) efforts across markets.
• Develop and implement marketing communications and lead generation and nurture plans for Southeast Asia.
• Analyze market research and identify customer insights to ensure implementation of the right message strategy across our target customer segments.
• Manage omnichannel lead management programs to promote Caterpillar’s small and compact equipment, technology and services.
• Gather, analyse and report information on industry, customer and competitive activities as well as marketing structure and trends.
• Align with Global Marketing Director and Regional Sales Directors to develop and monitor the right metrics to measure and improve effectiveness of marketing efforts in each region.
• Collaborate across other Caterpillar marketing leaders and business units in region to align with the enterprise strategy and resources.
Creativity: Strong knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Vendor/Supplier Management: Strong knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Top Candidates Will Also Have:
Strong understanding of digital marketing, paid media, social media strategy, and omnichannel marketing principles.
Posting Dates:
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
Not ready to apply? Join our Talent Community.
