A leader in the payments industry, Elavon provides end-to-end payment processing solutions and services to more than one million merchants around the world. If you want to make a difference in your life, your community and your world, join us at Elavon. We know our company is only as strong as our people, and we are committed to your professional growth and success. Elavon is part of the U.S. Bank family, a diverse workplace, where we celebrate the individuality of each member of our global team.
Job Description
- Develop and implement a comprehensive digital & growth marketing strategy: Define and execute a data-driven marketing strategy that aligns with the company’s overall business objectives and drives measurable growth and customer engagement across all owned and paid channels. This includes corporate websites, resource centers, landing pages, social media, and integrated paid media campaigns.
- Oversee digital channel optimization and content creation: Lead the optimization of all owned digital properties to ensure a seamless user experience, strong SEO performance, and effective lead generation. Manage content creation, technical SEO, conversion rate optimization, and multivariate/A/B testing.
- Drive marketing operations and lead lifecycle management: Define and maintain lead lifecycle stages and processes. Oversee campaign operations including build, QA, and deployment. Manage routing rules and SLAs with Sales Operations, and optimize processes for efficiency and scalability. Ensure effective budget management across initiatives.
- Lead paid media and agency management: Develop integrated media strategy and planning to align with business priorities. Oversee performance activation and optimization across paid channels (search, social, programmatic, video/CTV, display, retargeting). Maintain a test-and-learn roadmap and manage agency relationships for accountability, quality, and cost efficiency.
- Monitor, analyze, and report on performance: Develop and maintain dashboards for pipeline, campaign performance, and ROI. Implement attribution models to measure marketing impact. Deliver insights for quarterly business reviews and budget decisions, partnering with Martech, Finance, and Sales Ops for unified reporting.
- Ensure data governance and compliance: Maintain data quality standards across marketing systems. Ensure compliance with privacy regulations and consent frameworks. Manage identity resolution and audience segmentation in CRM, and define taxonomy for campaigns, UTMs, and reporting.
- Stay ahead of industry trends: Maintain a deep understanding of the latest digital marketing trends, technologies, and best practices, particularly within B2B and payments landscapes.
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
- 12+ years of experience in digital marketing leadership roles with proven ability to deliver results
- Expertise in managing owned and paid media, marketing operations, and analytics
- Strong organizational, interpersonal, and team-building skills
- Excellent verbal, written, and presentation skills
- Ability to manage multiple projects on time and on budget
- Familiarity with marketing technology platforms (e.g., CRM systems)
- MBA or equivalent markers of high achievement are a plus
Consistent with Elavon's commitment to AODA best practices, if you require reasonable accommodation for any part of the application or hiring process due to a disability, you may submit your request through one of the methods listed below:
Email: accessibility@elavon.com; Phone: 416-640-2640 x617232; Mailing address: Attn. Human Resources – Accessibility, Elavon Canada, 4576 Yonge Street, Toronto, ON, M2N 6N4
These options are reserved for individuals who require accommodation due to a disability. Information received will be routed to a specialist who will provide assistance to ensure appropriate consideration in the application or hiring process. Please note that specialists will not have access to existing profiles in the database and will not be able to provide any application status updates.
Benefits:
We offer an exciting, fast-paced and diverse working environment with employees of many different nationalities. We provide benefits to help you protect your health and financial security; and give you peace of mind. We also invest in your career growth with development resources that give you the opportunity to stretch and shine.
This is an Elavon posting. Elavon is a part of the U.S. Bank family
Posting may be closed earlier due to high volume of applicants.
