Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
As the Manager, Audience Development, you will work with all internal departments to cultivate and manage the marketing and audience growth strategy for Digital and Streaming Programming. You will report to the VP, Content Partnerships, and will lead strategy and development of marketing and audience growth initiatives for Digital and Streaming programming
Responsibilities:
- Lead audience growth strategy for Digital and Streaming Programming, including NBC Sports Now FAST channel; NBC Sports radio and podcast network; Peacock Sports Pass and other commercial distribution; nbcsports.com
- Collaborate and liaise with NBC Sports Marketing team leads across all properties
- Work with respective internal programming and partnership leads to identify growth goals and areas of opportunity, as well as content initiatives and tentpoles
- Point of contact with platforms (ROKU, Samsung, Tubi, etc) and distribution partners on all marketing needs
- Work with internal groups to identify growth opportunities with third party distribution partners (NBC News; Yahoo Sports; iHeart Media; Sirius XM; Apple; Spotify)
- Develop marketing calendar to promote key initiatives/ tentpole events
- Work with all internal teams (Production, Programming, Editorial) on communication of various marketing messaging
- Oversee the development of any creative assets needed for all platforms
- Track all marketing initiatives, pulling data to measure against goals/KPIs; create reports for internal and external use
Other responsibilities:
- Work with all internal teams to ensure broader Digital and Streaming Programming goals are met
- Work with Sales team as needed to maximize Digital revenue, identifying opportunities and working with teams on execution and integration
- Will support other business initiatives and priorities across the Programming team as needed
Qualifications
Basic Qualifications:
- College Degree or equivalent work experience
- Minimum five (5+) years’ professional experience in related field – digital media or marketing
- Solid PowerPoint and Excel skills
Desired Characteristics:
- Photoshop experience preferred
- Experience working in media
- Possess a high level of initiative
- Exceptional oral and written communication skills
- Detail and deadline oriented
- Team player
Eligibility Requirements:
- Interested candidate must submit a resume/CV through www.nbcunicareers.com
- Must be willing to work in Stamford, CT
- Must be willing to submit to a background investigation
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
