Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Manager, Brand Partnership Engagement plays a critical role in bringing the brand to life through immersive experiences, strategic partnerships, and hyperlocal activations. Reporting to the Senior Director, Brand Partnership Engagement, this position supports the development and execution of regional event strategies that drive consumer engagement, retention, and growth.
This position will support key business leads and cross functional partners to prioritize MDU [B2C and B2B], University, Multicultural, Win Back, Network Expansion, Retail and Symphony engagement and activation planning to drive retention and growth.
This role requires a balance of strategic thinking, creative problem-solving, and operational excellence. The Manager will collaborate with cross-functional teams and agency partners to ensure every activation reflects the brand’s voice and values, while delivering measurable impact.
Job Description
Key Responsibilities
Experiential Planning & Execution
- Support the development and implementation of the annual experiential marketing roadmap across national and regional markets.
- Manage day-to-day planning and execution of events, activations, and partnerships for priority segments (MDU, University, Multicultural, Win Back, Network Expansion, Retail, Symphony).
- Serve as on-site lead for select events and activations, ensuring flawless execution and brand consistency.
Creative Development & Brand Storytelling
- Collaborate with internal teams (Brand, MarCom, Social, Media, PR) and agency partners to ideate and execute high-impact activations.
- Ensure all experiences are authentic, memorable, and aligned with cultural trends and seasonal opportunities.
Cross-Functional Collaboration
- Partner with Go-to-Market, Sales, Partnership Strategy and Retail teams to align experiential efforts with business priorities and conversion goals.
- Work closely with social and content teams to amplify activations and drive earned media and influencer engagement.
Operational Management
- Manage budgets, timelines, and vendor relationships for assigned projects.
- Create efficiencies through regional alignment on assets, toolkits, and processes.
- Track KPIs and report on event performance, including engagement, lead generation, and ROI.
Required Qualifications
- 5–7 years of marketing experience, with a focus on experiential or event marketing.
- Proven ability to manage multiple projects and priorities in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Experience collaborating with cross-functional teams and external agencies.
- Excellent communication and presentation skills.
- Ability to travel as needed.
Core Responsibilities
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Marketing Strategies; Marketing; Marketing Programs; Marketing Campaigns; Event Marketing
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
