If you have applied for the JR-202601483 Assistant Marketing Manager - Blazer ICE & Blazer EV opening, you may also be considered for the JR-202602426 Assistant Marketing Manager, Equinox ICE and Equinox EV position.
The primary purpose is to provide support and oversee the lifecycle management of Equinox ICE and Equinox EV, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation vehicles. This position reports to the Marketing Manager.
Main Duties and Responsibilities include:
- Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for Equinox ICE and Equinox EV
- Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights.
- Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements in the Sales/Marketing/Scheduling (SMS) process.
- Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.
- For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams.
- Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency teams promotions.
- Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues.
- Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making.
- Participate in trade-off decisions/conflict resolution between support teams (Brands, Product, Finance, Pricing)
- Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
- Develop content for product training as the SME of the vehicle including field training guides, Trailering resources, and dealer-facing training.
- Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution.
- Manage the marketing vehicle fleet and provide support for cross-functional pattern ordering.
- Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints.
- Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product using information obtained from PDM and insights teams.
- Implement innovative strategies to elevate the customer experience, to achieve brand goals and improve profitability.
- Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of Chevrolet umbrella positioning.
