eMail Marketing & Automation Specialist

Komatsu • Milwaukee, WI, US • 1d ago

Join Komatsu and Be Part of Something Big!

Job Overview

The eMail Marketing & Automation role leads execution and operational management of Komatsu’s end-to-end Notifications Engine across email and lifecycle channels within Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).

This role is responsible for journey configuration, segmentation logic, orchestration workflows, suppression governance, delivery validation, and performance monitoring to ensure lifecycle communications are stable, compliant, and performance-driven.

Primary responsibilities include:

Configure and deploy trigger-based and lifecycle journeys within AJO
Build, validate, and maintain AEP audience segmentation logic
Govern suppression, consent, and CRM routing accuracy
Execute campaign deployments and validate operational readiness
Monitor automation performance, delivery health, and stability
Maintain structured documentation of workflows, configurations, and QA validation

Key Job Responsibilities

Decision Authority

Exercises operational authority over journey execution, audience configuration, and deployment validation within the Notifications Engine framework. Ensures readiness, compliance, and segmentation accuracy prior to campaign activation.

Authority Scope:

• Journey build execution within AJO

• Automation launch readiness validation

• Audience segmentation configuration in AEP

• Operational campaign deployment approval

PREDOMINANT TASKS

Executes day-to-day configuration and operational management of lifecycle communications across Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).

Primary Activities:

• Configure automation workflows in AJO

• Build and validate AEP audiences

• Perform QA on suppression and consent enforcement

• Deploy campaigns and monitor delivery stability

• Troubleshoot routing, segmentation, or eligibility issues

• Maintain structured journey documentation

Notifications Engine Configuration & Stability

Ensures accurate orchestration, data integrity, and operational reliability of trigger-based communications across lifecycle touchpoints.

Key Responsibilities:

• Configure trigger-based journeys tied to behavioral or system events

• Validate event ingestion, eligibility rules, and audience entry logic

• Maintain suppression lists and consent enforcement governance

• Validate CRM routing logic and field-level mapping integrity

• Document configuration changes and maintain audit traceability

Campaign & Journey Execution

Builds, configures, validates, and deploys dynamic lifecycle messaging programs aligned to segmentation and personalization strategies.

Execution Responsibilities:

• Develop dynamic, modular email templates

• Configure decision logic, branching paths, and fallback logic

• Validate personalization tokens, dynamic content, and link tracking

• Coordinate deployment scheduling across campaigns and business units

• Conduct structured QA validation prior to activation

Performance & Operational Monitoring

Monitors ongoing system health, delivery performance, and engagement metrics to ensure stability and optimization of lifecycle programs.

Monitoring & Optimization Activities:

• Monitor open rates and click-through trends

• Track delivery performance, bounce rates, and suppression impacts

• Identify segmentation anomalies or eligibility irregularities

• Support structured A/B testing initiatives

• Escalate systemic technical issues to platform or engineering teams

Artifacts Owned

Maintains operational documentation and system configuration artifacts required for continuity, governance, and scalability.

• Automation workflows

• Email templates

• Landing pages

• Forms and field mappings

• Campaign documentation

Operating Cadence

Participates in structured sprint and performance cycles to ensure operational alignment and continuous improvement.

• Weekly sprint participation

• Campaign launch reviews

• Monthly performance review

• Quarterly planning input

Qualifications/Requirements

Bachelor’s degree in computer science, marketing or a related field
Minimum of 2 years experience working with various business teams building dashboards and reports in CJA
Minimum of 2 years of hands-on experience working with and implementing Adobe Customer Journey Analytics
Minimum of 2 years working in digital analytics, including experience working with tag management systems implementing advertising, tracking pixels and data stitching
Working knowledge of SQL, Python, JavaScript, and APIs for data processing and automation
Minimum of 2 years of hands-on operational knowledge with Adobe Experience Platform, including CJA, AEP is essential.
Hands-on AEP integration and data collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP
Experience with data governance, compliance and privacy regulations
Nice to have; hands-on experience working with Adobe Target, CDP and AJO
Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.

Company Benefits

Komatsu provides an extensive and robust employee benefits package that is designed to enhance the well-being of our employees and family members. We embrace a positive and empowering employee experience with a culture that prides itself on a diverse and inclusive environment.

Health benefits: Medical, dental, vision, HSA, wellness programs, etc.
401k and/or employee savings programs
Employee time off (vacation and designated holidays)
Employee and family assistance programs
Disability benefits
Life insurance
Employee learning and development programs

Diversity & Inclusion Commitment

At Komatsu, we come from diverse backgrounds, with unique perspectives, experiences, and contributions.  We are committed to creating a workforce that is reflective of the communities we work and live in. We believe that our people are part of our shared purpose. Connected by our core values of ambition, perseverance, collaboration and authenticity, we are committed to continually advancing in our support of diversity and inclusion. United, we are on a journey towards a sustainable future that creates value together. 

Company Information

Komatsu develops and supplies technologies, equipment and services for the construction, mining, forklift, industrial and forestry markets. Headquartered in Tokyo, Japan, Komatsu employs more than 64,000 people worldwide, operating in more than 140 countries. For more than a century, the company has been creating value for its customers through manufacturing and technology innovation, partnering with others to empower a sustainable future where people, business and the planet thrive together. Since the company’s founding in 1921, Komatsu has been committed to supporting individuals and communities through job training, skills development and giving back. As a Komatsu employee, you will be encouraged to grow alongside our global company, contributing to a more sustainable future for all. If you are looking for a company that values your talent and potential, join Komatsu to be a part of something big and help advance modern society. Learn more at www.komatsu.com.

EEO Statement

Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.