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The Annuity business continues to grow in scale and complexity, expanding into new product categories and placing increasing emphasis on Financial Professional (FP) and Member Experience. As our offerings evolve, advancing our strategy and execution across these experience-focused domains remains a critical competitive priority.
The Senior Consultant, Marketing Management, will lead the development and execution of marketing strategies that elevate the end‑to‑end FP and Member Experience across annuities as well as positioning annuities across audiences within this space. This role requires a blend of strong marketing discipline, creative problem solving and the ability to partner effectively across the enterprise to deliver meaningful, customer‑centric outcomes.
This includes enhancing ongoing communications, contributing to on‑target positioning, and leveraging audience insights in alignment with the annuity value proposition, Making the Complex Simpler. It also requires the ability to work directly with senior leaders, translating complex insights into clear, actionable presentations that support strategic decision‑making.
What you'll do
- Own and manage the Member Experience marketing portfolio ensuring content and engagement strategies meet the evolving needs of key audiences from Pre-sale to Post issue.
- Partner with Annuity Experience and Operations teams to develop strategies and messaging that bring forward fresh, compelling experience stories in a mature and highly competitive market.
- Collaborate with subject matter experts to build experience‑focused materials—ensuring accuracy, clarity, and alignment with Compliance and Regulatory requirements.
- Lead annuity positioning and promotional planning initiatives across channels, including stakeholder communications, website content, sales‑activation tactics, media and social planning, and premium item fulfillment—all with a consumer Member Experience lens.
- Support experience‑driven enhancements by auditing and updating existing materials, developing new content, and coordinating activation tactics as needed.
- Maintain all marketing and experience and positioning materials to ensure content remains relevant, timely, accurate, and compliant.
- Serve as a team leader and experience advocate, representing Marketing in cross‑functional forums, driving leadership initiatives, and mentoring and supporting the development of others.
Ideal Candidate
The ideal candidate understands annuity and/or financial services products, brings strong marketing acumen, and has a passion for improving customer experiences.
Series 6 required within 120 day of hire.
This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2-3 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates may also be considered.
Job Description Summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.
Job Description
Key Responsibilities:
Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.
Typical Skills and Experience:
Education: Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.
License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience: Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master’s degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.
Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job Conditions:
Overtime Eligibility: Exempt (Not eligible)
Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits
We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
NOTE TO EMPLOYMENT AGENCIES:
We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.The national salary range for Sr Consultant, Marketing Management : $122,000.00-$214,000.00The expected starting salary range for Sr Consultant, Marketing Management : $122,000.00 - $182,000.00
