UHP Assistant Director of Performance Location: UHP, 25200 Ranch Rd, Gentry, AR 72734
Job Type: Full-time, in-person
Salary Range: $65,000 – $85,000 annually
Reports To: Director of Performance
Position OverviewUHP is seeking an experienced, mission-driven Assistant Director of Performance to serve as a frontline leader of our performance coaching team. This role blends high-level coaching, team leadership, mentorship, and operational ownership within UHP’s Certified Personal Trainer (CPT) program and broader performance ecosystem.
The Assistant Director of Performance acts as the day-to-day anchor for coaching quality and culture, ensuring consistency in delivery, development of coaches and Graduate Assistants (GAs) and alignment with UHP’s performance philosophy. This position also serves as a critical liaison between the Director of Performance and the coaching staff - supporting execution, problem-solving, and team growth.
This is not simply a senior coaching role. It is a people-first leadership position for someone who values standards, communication, and developing others as much as delivering elite training experiences.
About UHPUHP is a veteran-focused education and leadership development organization located on an 800-acre campus in Northwest Arkansas. We deliver immersive, 19-day certification programs across fitness, health, nutrition, and leadership, helping service members and veterans discover purpose and build meaningful careers after service.
Our campus includes world-class training facilities, modern housing, a health-forward kitchen, outdoor training environments, and dedicated instructional spaces designed to support deep learning and personal transformation.
As UHP continues to scale, we are building a performance leadership team committed to excellence, professionalism, and sustainable growth.
Key Responsibilities1. Coaching Team Leadership & Quality Control- Serve as the primary day-to-day leader for the performance coaching team
- Ensure consistent coaching standards, session quality, and professionalism across all training environments
- Observe training/education sessions and provide structured, developmental feedback
- Support problem-solving for student issues or escalated coaching needs
The Assistant Director of Performance sets the tone for what “right” looks like.
2. Coach & GA Development- Conduct regular 1:1 development meetings with Performance Coaches and Graduate Assistants
- Mentor coaches in communication, presence, programming, and leadership
- Support professional growth pathways and readiness for increased responsibility
- Model emotional maturity, accountability, and calm leadership under pressure
This role exists to build coaches, not just manage schedules.
3. Recruitment, Hiring & Onboarding Support- Lead Graduate Assistants (GAs) recruitment, including outreach, screening, interviews, and onboarding
- Assist with hiring processes for performance staff as needed
- Support onboarding systems to ensure new coaches integrate quickly and effectively into UHP culture
4. Instruction & Curriculum Support- Assist in the creation, refinement, and delivery of training modules
- Support career pathway development for performance staff
- Collaborate with the Director of Performance on curriculum evolution and instructional standards
5. Operational & Leadership Support- Act as an interim director when needed
- Serve as a communication bridge between leadership and coaching staff
- Support execution of department initiatives and course operations
- Help ensure smooth day-to-day performance operations
Desired Competencies & ExperienceRequired- Proven experience as a performance coach with demonstrated leadership responsibility
- Strong communication skills and ability to provide clear, constructive feedback
- High ownership, reliability, and professional maturity
- Alignment with UHP’s coaching philosophy and human-centered approach
- Certification in strength & conditioning, personal training, or a related field
Preferred- Experience leading or managing coaching teams
- Experience working with military, veteran, or high-discipline populations
- Bachelor’s degree in exercise physiology or a related field
- Master’s degree in exercise physiology or a related field
- Background in education, mentorship, or curriculum development
- Familiarity with integrative or holistic health models
What Success Looks Like- Coaching sessions are consistently high-quality, safe, and aligned with UHP standards
- Coaches and GAs show clear growth in competence and confidence
- Communication within the coaching team is clear, calm, and proactive
- Students experience professionalism, structure, and care across all training environments
- The performance team feels supported, challenged, and aligned
- Leadership can trust that day-to-day execution is handled with excellence
Compensation & Benefits- Salary range: $65,000–$85,000, based on experience
- 401(k)
- Health, dental, and vision insurance
- Paid time off
- Flexible scheduling when course cycles allow
- Professional development support
- Access to UHP facilities, including performance spaces, trails, and fitness environments
How to ApplyIf you are an experienced performance coach who thrives in leadership, mentorship, and high-expectation environments, we encourage you to apply.
Please submit:
- Your resume
- A brief cover letter outlining your leadership experience and interest in UHP
Join us in building purpose and unlocking human potential by developing both students and coaches.
