The Role:
The OnStar Dealer Sales Communications Analyst advances dealer and field readiness by orchestrating clear, consistent OnStar messaging across all channels. This role combines communications strategy , content development , and project management to help dealers and field teams understand the why , what , and how of selling and supporting OnStar services.
You will work closely with OnStar , Sales , Marketing , Field Teams , and Sales Operations to build and execute high-impact communication plans, translate complex initiatives into simple dealer-ready actions, and use data and feedback to continuously improve dealer and field engagement and performance.
What You’ll Do:
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Lead the coordination and deployment of content and communications to Dealers and OnStar field teams to ensure readiness for product launches and dealer programs.
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Plan and execute field deliverables and lead key forums that drive dealer preparedness and launch success, including monthly Field Team Go-to-Market and Mid-Month meetings, as well as Job Aids , Feature Guides , Playbooks , and video content .
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Act as a key stakeholder for Launch Management initiatives, representing the Dealer Channel in cross-functional work teams and ensuring dealer and field perspectives are embedded in launch planning and execution.
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Identify and drive synergies between workgroups ( OnStar, Sales, Marketing, Training, Field, and Sales Operations ) to improve efficiency, consistency, and quality of content and communications to dealer and field audiences, as well as internal partners.
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Own the content management plan for OnStar Brand HQ on Global Connect , the gold source for dealer and field resources, training, and support.
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Develop and execute dealer- and field-facing communication strategies that support OnStar sales performance, customer enrollment, and key initiatives , ensuring alignment with national launches and business priorities.
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Use dealer performance data and field feedback to i dentify trends, gaps, and opportunities, and translate those insights into targeted communication and enablement plans.
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Support planning and execution of key field and dealer events such as NADA , the Chevrolet/Buick/GMC Conference , and the OnStar National Sales Meeting , working cross-functionally with leadership, production, travel, and content teams to deliver a successful presence.
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Ensure all communications and content adhere to GM and OnStar brand standards , tone of voice, and legal/compliance requirements, while driving continuous improvement across templates, formats, and processes.
Your Skills & Abilities (Required Qualifications):
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Bachelor’s degree in Marketing, Communications, Business , or related field; or equivalent combination of education and experience.
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2+ years of experience in communications, marketing, sales support, or dealer/field operations, preferably in automotive, technology, or subscription-based services.
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Demonstrated writing and editing skills with experience creating clear, concise, and persuasive content for business audiences.
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Proven ability to analyze data , extract insights, and turn findings into concrete communication and action plans.
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Proficiency with Microsoft Excel and PowerPoint ; comfort working with reporting tools (e.g., Tableau, Power BI, or similar).
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Strong project and stakeholder management skills with a track record of delivering multiple initiatives simultaneously in a matrixed environment.
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Ability to work effectively across functions and levels, balancing strategic thinking with hands-on execution .
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Familiarity with AI-enabled tools and an interest in applying them to dealer communications, sales support, and content development.
What Can Give You a Competitive Advantage (Preferred Qualifications):
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Experience working directly with automotive dealers, dealer groups, or field sales teams .
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Knowledge of OnStar services , automotive subscriptions, or similar connected/telematics offerings.
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Experience with dealer digital retailing tools, or customer enrollment workflows .
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Demonstrated ability to create short-form learning and enablement content (e.g., quick reference guides, videos, micro-learning, job aids).
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Strong storytelling skills , using data and real-world examples to build compelling narratives for dealers and internal stakeholders.
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