Overview
Who we are
Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us.
To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this positionat this time.
Toyota’s Operations Teams are looking for a passionate and highly motivatedSenior Analyst - Owner Communication Marketing.
Reporting to theRetention Marketing Manager, Integrated Customer Experience, the person in this roleLead the development and execution ofdata driven, owner-focused communication programs across the automotive ownership lifecycle to drive engagement, loyalty, and satisfaction.
This role delivers personalized,onbrandmessaging across multiple channels, partners closely with creative and field teams, and uses performance insights to continuouslyoptimizecampaign effectiveness and customer value.
Program development and campaign management
Develop and execute comprehensive communication programs for automotive owners, addressing key touchpoints throughout the ownership lifecycle.
Design strategies to deliver personalized and value-driven content, including welcome communications, service reminders, warranty updates, and loyalty incentives.
Create and manage content for email, direct mail, SMS, and digital platforms tailored to vehicle owners.
Work with creative teams to ensure all messaging aligns with brand guidelines and resonates with target audiences.
Continuously optimize content to improve engagement and response rates.
Manage expectations and performance of Field Team and keep Region & PD teams informed and engaged in the program.
Program Performance Analysis & Optimization
Track and analyze the performance of communication programs using KPIs such as open rates, click-through rates, and customer feedback.
Provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement.
Use insights to continuously enhance program effectiveness and customer satisfaction.
What You Bring
Bachelor's degree in marketing, Communications, or a related field.
3+ years of experience in marketing, with a focus on customer communication programs or relationship marketing.
Strong understanding of customer lifecycle marketing and communication strategies.
Excellent written and verbal communication skills, with the ability to craft compelling messaging.
Analytical skills to measure program performance and drive data-informed decisions.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Ability to collaborate and work effectively across multiple departments, agency partners, and teams.
Added bonusif you have
Experience in the automotive industry or similar sectors.
Experience in a field sales role or in a field-facing role.
Proficiency in marketing automation tools (e.g., Salesforce, HubSpot, Marketo) and CRM platforms.
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights:
A work environment built on teamwork, flexibility and respect
Professional growth and development programs to help advance your career, as well as tuition reimbursement
Team Member Vehicle Purchase Discount
Toyota Team Member Lease Vehicle Program (if applicable)
Comprehensive health care and wellness plans for your entire family
Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
Paid holidays and paid time off
Referral services related to prenatal services, adoption, childcare, schools and more
Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
Belonging at Toyota
Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong.
Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
Have a question, need assistance with your application or do you require any special accommodations? Please send an email to talent.acquisition@toyota.com.
