Director, Growth & Digital
NetSuite Marketing
Reports to: GVP Marketing
ROLE SUMMARY
This is not a role for someone who measures success by team size or budget. NetSuite's Growth & Digital function is being built for how B2B marketing actually works now — a small, high-caliber team with AI-augmented workflows, clear pipeline accountability, and a mandate to get more out of a focused investment than others get out of a bloated one. If that sounds like a step down from where you are, this isn't the right role. If it sounds like exactly the kind of team you've been wanting to build, keep reading.
You'll report directly to the GVP of Marketing, and partner closely with Product Marketing and Sales. You'll own the function from day one — with full authority over strategy, team, tools, and budget — and you'll be expected to move fast.
WHAT WE'RE LOOKING FOR
The background
- 7–12 years in B2B demand generation or growth marketing, with at least 3 years in a leadership role
- Experience building or running a lean, high-output digital marketing team — not just managing a large one
- Proven record of owning pipeline targets, not just MQL or traffic metrics
- Hands-on familiarity with the modern martech stack: marketing automation, paid platforms, ABM tools, attribution
- Experience at a SaaS company with a complex, multi-stakeholder sales cycle — ERP, CRM, or similarly considered purchase preferred
The operating style
- You think in outcomes, not activities — the question you ask is "what does this do for pipeline?" not "did we hit our send volume?"
- You're a builder who's also a manager — comfortable rolling up your sleeves while developing your team
- You run toward ambiguity rather than waiting for perfect information
- You value AI-assisted marketing workflows
- You can hold your own in a conversation with Sales leadership about pipeline health, deal velocity, and where marketing is and isn't contributing
The AI fluency
- Actively use AI tools in your own workflow — for analysis, copy, ideation, or reporting
- Have a point of view on how AI changes demand gen team structure, not just tooling
Internal Responsibilities
Please see above.
External Responsibilities
Please see above.
