At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do
- Develop and implement paid advertising strategies across various digital channels,
including search, display, programmatic, and social media in collaboration with our digital
agency partner
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Collaborate with internal teams and external partners to develop compelling ad edits
and messaging
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Analyze campaign performance data and provide insights and recommendations for
optimization
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Monitor industry trends and best practices to stay ahead of the competition
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Support the Head of Digital Marketing in setting creative platform strategy, creating shot
lists for shoots and working with post production on platform adjustments and edits
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Lead tracking system implementation (UTMs, pixels, etc.), having robust knowledge on
tracking ecosystems and how to expand tracking capabilities
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Platform-Specific, Meta (Facebook & Instagram): Partner with internal teams and agency partners to
inform the creative strategy for Meta campaigns, including carousel, video, story, and
collection ads
- Provide guidance on audience considerations, messaging frameworks,
and creative best practices to support engagement and conversion goals
- Google Ads: Contribute to the strategic development of search and display campaigns
by advising on keyword intent, ad copy themes, and creative approaches that align with
performance objectives
