Description
Drive the future of entertainment in Latin America — own the strategy that keeps millions of customers engaged with Prime Video. This high-impact role puts you at the center of Prime Video's growth in Emerging Latin America, leading engagement and retention marketing across the full customer lifecycle.
As Marketing Manager, Engagement, you'll design and execute comprehensive strategies to deepen customer engagement and reduce churn across web, mobile, and living room devices. You'll be the connective tissue between multiple teams — Central Marketing, Product, Payments, Programming, Prime, Devices, and Customer Service — aligning efforts to deliver measurable results against key retention and engagement KPIs.
This isn't a traditional marketing role — it's a strategic operator position that blends data analytics, cross-functional program management, and customer-centric marketing in one of Prime Video's fastest-growing regions.
What Makes This Role Unique
- Deep data immersion — you'll report on churn drivers (voluntary and involuntary), track engagement behaviors, payment method impacts, and customer insights to inform every decision
- Cross-functional influence without direct reports — you'll coordinate and prioritize across 10+ internal teams and external partners, requiring strong stakeholder management at all levels of seniority
- Competitive intelligence — benchmark against competitors' content offerings and UX/UI strategies to identify differentiation opportunities
- Startup speed, Amazon scale — rapid experimentation, testing, and iteration culture with the resources of a global entertainment platform
You'll Thrive Here If You
- Balance creativity with analytics and agility with operational discipline
- Are both an idea generator and a builder who executes hands-on
- Can dive deep into data, then step back to communicate strategic implications
- Have 4+ years of marketing experience with a strong track record in engagement/retention
- Are proficient in Excel or Tableau for data manipulation and analysis
- Fluent in Spanish language
Key job responsibilities
- Drive data-driven reporting & insights — Track and report on engagement KPIs, churn drivers (voluntary and involuntary), customer behavior patterns, and payment method impacts; present performance metrics to senior leadership
- Own churn reduction programs — Lead prioritization and execution of churn reduction plans in collaboration with Payments and Marketplace teams, including lifecycle management, outbound campaigns, and payment-related initiatives
- Own the engagement & retention strategy — Design, execute, and continuously optimize marketing programs across web, mobile, and living room devices to deepen Prime Video usage and reduce churn in Emerging Latin America
- Lead cross-functional coordination — Align engagement activities across 10+ teams including Central Marketing, Product, Payments, Programming, Prime, Devices, Marketplace, and Customer Service to deliver unified retention outcomes
- Build a culture of experimentation powered by AI & automation — Develop rapid test-and-learn frameworks leveraging AI-driven personalization, predictive churn modeling, and automation tools to measure customer behavior, refine marketing levers, and scale what works across owned & operated channels
- Ensure customer obsession across touchpoints — Own QA of all customer-facing marketing communications, manage the Customer Service relationship, benchmark against competitors' content and UX strategies, and bring customer insights back to the country team
A day in the life
Day-to-day, You Will
- Strategy & Execution: Build and run marketing plans across online, mobile, and offline channels to drive engagement and reduce churn
- Churn Reduction: Lead churn reduction plans, prioritize payment-related projects, and coordinate lifecycle and outbound strate
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience creating brand marketing content
- Usage of Artificial Intelligence tools to drive data analysis
Preferred Qualifications
- Knowledge of overall system architecture, scalability, reliability, and performance in a database environment
- Experience with security in service-oriented architectures and web services
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Sunnyvale - 165,200.00 - 223,600.00 USD annually
Company - Amazon.com Services LLC
Job ID: A10448261
