Locations: New York, NY | Seattle, WA | Arlington, VA (Hybrid in one of the locations)
Description
Please note that this posting is for a contract assignment and is not a full-time employment opportunity with Amazon. Candidates selected for roles will be employed as contract workers through Amazon’s approved 3rd party Direct Source provider for the duration of the specified project and will not be an employee of Amazon.
- Amazon's Journey Orchestration team is hiring a technically skilled Lifecycle Marketing Manager to own the end-to-end build and execution of global email, SMS, and push notification campaigns for corporate and hourly hiring.
- This is a hands-on, execution-focused role you will write HTML/CSS code daily, configure automation workflows, troubleshoot rendering issues, and ship campaigns at global scale across Amazon's owned channels (amazon.jobs, hiring.amazon.com).
- The Journey Orchestration team within the Attraction, Influence, and Marketing (AIM) organization manages lifecycle marketing to acquire, nurture, and convert potential applicants a free, owned marketing channel critical to Amazon's hiring goals.
- This role directly enables AIM's 2026 objective to achieve non-paid application share for Workforce Staffing and increase talent pipelines for Talent Acquisition.
- You are responsible for building responsive email templates from scratch, programming campaign logic within CRM and marketing automation platforms, conducting cross-client QA, and launching data-driven lifecycle journeys that deliver exceptional candidate experiences at scale.
- You will partner with Developers, Creative, Data Science, Analytics, Journey Planning, Legal, and Product teams to connect lifecycle activity to hiring outcomes.
- The ideal candidate writes clean, responsive HTML and CSS for email, has deep platform expertise in CRM/marketing automation tools, thrives in fast-moving environments, and has a track record of shipping high-volume lifecycle campaigns independently.
- You are not just planning campaigns you are building and launching them.
Key Responsibilities:
Technical Build & Coding (Primary):
- Write and maintain responsive HTML email templates using HTML5, CSS3, and inline styling techniques that render correctly across 50+ email client/device combinations (Outlook, Gmail, Apple Mail, mobile)
- Debug and resolve rendering issues including CSS compatibility gaps, image blocking, dark mode behavior, and responsive breakpoints
- Use 3P tools (Litmus, Email on Acid) to QA, test, and optimize templates pre-launch
- Implement dynamic content blocks, conditional logic, and personalization tokens within email templates
- Maintain and evolve a scalable email template library with modular, reusable components
Platform Configuration & Automation:
- Configure and manage campaign workflows, triggers, and automation sequences within CRM/CMS platforms (PinPoint, Connect, Brightspot)
- Build audience segments using candidate data attributes, behavioral signals, and journey stage logic
- Set up A/B and multivariate tests including split logic, holdout groups, and statistical significance thresholds
- Troubleshoot technical issues with tracking pixels, UTM parameters, link routing, and automation triggers
- Implement country-specific campaign variations including localization logic, compliance rules, and send-time optimization
Campaign Execution & Performance:
- Own end-to-end execution of global lifecycle campaigns: journey-based automations and ad hoc launches for warehouse jobs, corporate professionals, and field marketing support requests
- Monitor and report on campaign performance using Adobe Analytics and platform-level data, covering CTR, open rates, conversion rates, deliverability, and list health metrics
- Identify underperforming campaigns, channels, or tactics and make documented decisions to optimize or sunset
- Establish a repeatable testing cadence and deliver stakeholder-facing performance reports with data-backed recommendations
- Manage execution timelines and coordinate cross-functional dependencies to hit launch dates
A day in the life:
- Your morning starts in code you are building a new responsive email template for a WFS campaign launching next week, testing inline CSS across Outlook and Gmail, and fixing a dark mode rendering issue flagged in Litmus.
- Mid-morning, you configure a new automated journey in PinPoint for corporate talent nurture, setting up audience segments based on candidate engagement signals and job preferences.
- After lunch, you pull Adobe Analytics data to assess last week's A/B test results, document findings, and adjust subject line and CTA strategy for the next send.
- You close the day coordinating with Legal on compliance copy for a new country launch and QA-ing the final proof before scheduling a global SMS campaign.
About the team:
- The Journey Orchestration team is responsible for owned channel strategy (web, app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM) organization, which helps hire hundreds of thousands of Amazonians every year.
- AIM achieves ambitious hiring goals by delivering exceptional, multi-channel candidate experiences, engaging job seekers with maximum efficiency and precision.
- Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, the AIM organization delivers quality candidates at scale.
Internal job description:
- AIM's mission is to attract, engage, and hire the exceptional talent Amazon needs to fuel innovation, drive growth, and deliver customer obsessed experiences at scale.
- AIM's vision is to build the future of how Amazon attracts talent creating intelligent, multi-channel experiences that inspire, guide, and connect top candidates to the best opportunities, shaping perceptions of what it means to work at Amazon, and driving hiring excellence with unmatched precision and efficiency.
Basic qualifications:
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting,
- segmentation, reporting for demand generation
- Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience
Preferred qualifications:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
This posting is for a contract assignment with Tundra Technical Solutions to provide services to Amazon.
The pay range that Tundra in good faith reasonably expects to pay for this position is $40/hour - $46/hour.
Tundra’s benefits offering includes optional medical, dental, vision, retirement benefits, and a New Child Benefit.
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
Tundra Technical Solutions is among North America’s leading providers of Staffing and Consulting Services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.
