Description
Please note that this posting is for a contract assignment and is not a full-time employment opportunity with Amazon. Candidates selected for roles will be employed as contract workers through Amazon’s approved 3rd party Direct Source provider for the duration of the specified project and will not be an employee of Amazon.
Marketing Manager II - Retention & Reactivation, Amazon Music Outbound
Overview
The Amazon Music Outbound team is seeking a Marketing Manager II to own retention and reactivation across email and push. The goal is direct: keep Amazon Music Unlimited subscribers, win back the ones who lapse, and reactivate Amazon Music for Prime customers. Retention is where this team is investing in 2026, and this role sits at the center of it with a dedicated experiment roadmap and single-threaded ownership of the outcome.
Responsibilities
- Own end-to-end campaign execution for AMU retention and reactivation programs across email and push
- Activate 20+ retention experiments in 2026, testing messaging frameworks, promotional constructs, and cohort targeting
- Build audience segments and targeting criteria for each program
- Write messaging and creative briefs, and complete the SOPs that launch each test
- Monitor experiment performance, quantify incremental lift, and report findings to stakeholders
- Scale reactivation programs for inactive AMU subscribers
- Accelerate auto-renew-off (AR-off) recovery experimentation
- Develop cross-tier re-engagement strategies for Amazon Music for Prime customers
- Partner with tier marketing and product to align roadmaps and scale winning strategies
Requirements
Must-haves:
- Audience segmentation and targeting for lifecycle campaigns
- CRM or performance marketing experience
- A/B testing: designing the test, reading the results, quantifying incremental lift
- Hands-on email and push campaign execution
- Retention/lifecycle marketing ownership
- Bachelor's degree
Nice-to-haves:
- Subscription business background
- High-volume experimentation programs
- Attribution modeling and incrementality measurement
Leadership Principles emphasized: Dive Deep, Bias for Action
Team and Culture
Amazon Music Outbound owns push and email across the entire customer lifecycle, so the work is collaborative by necessity. The team is technically-minded and trusts people to move without much oversight. Transparency is the norm here. Results get shared openly, and you should expect good questions about your data, and be ready to ask them of others. The people who do well build strong relationships fast and hold the bar high without being managed to it.
Logistics
- Contract: 6 months (with possibility of extension or conversion based on performance)
- Schedule: Monday to Friday, 8:00 AM to 5:00 PM with a 1-hour lunch (40 hours/week)
- Location: Culver City CA
- Interview process: 1-hour phone screen with the hiring manager, then a 1-hour Zoom interview with hiring panel
This posting is for a contract assignment with Tundra Technical Solutions to provide services to Amazon.
The pay range that Tundra in good faith reasonably expects to pay for this position is $68/hour - $75/hour.
Tundra’s benefits offering includes optional medical, dental, vision, retirement benefits, and a New Child Benefit.
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
Tundra Technical Solutions is among North America’s leading providers of Staffing and Consulting Services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.
