About this Position
At Henkel, you’ll be part of an organization that’s shaping the
future through innovation, sustainability and collaboration. With our trusted
brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our
cutting-edge technologies, you’ll have countless opportunities to explore new
paths and grow.
This position is with our Consumer Brands business unit – where we
empower our employees to bring the best Laundry & Home Care and Hair
products to people around the world.
Dare to learn new skills, advance in
your career and make an impact at Henkel.
What you´ll do
- Own SexyHair’s Instagram, Facebook, and Pinterest content calendars — planning, creating, and publishing daily content aligned with brand and campaign priorities
- Concept, shoot, and edit engaging short-form and visual content (Reels, carousels, Stories, Pins) that capture SexyHair’s fun, fearless brand voice
- Monitor platform trends and adapt SexyHair’s content to stay culturally relevant and algorithmically optimized.
- Actively engage with the SexyHair community — responding to comments, resharing user content, and celebrating stylists and fans.
- Identify and amplify UGC that highlights transformation, creativity, and community belonging
- Collaborate with stakeholders from the Creative, Digital Commerce, Education, and Brand teams to bridge content into social storytelling
- Support the Senior Manager in identifying creators and professional stylists for collaboration opportunities
- Assist in briefing creators, reviewing content, and ensuring alignment with brand guidelines and storytelling goals.
- Manage production schedules, ensuring delivery of high-quality assets on time
- Ensure all content is publication-ready, visually impactful, and engaging from the first frame
- Analyze performance, track, and report on channel KPIs such as engagement, saves, shares, growth, and referral traffic
- Collaborate with Paid Media and Business Intelligence to amplify high-performing content and measure ROI
